The CQ Press Writing Guide for Public Policy / Edition 1

by Andrew S. Pennock

Overview

The CQ Press Writing Guide for Public Policy is loaded with rich real world examples that help you master the process of translating insightful policy analysis into clear policy recommendations. Known for his conversational writing style, author Andrew Pennock offers step-by-step instructions on how to write for a variety of genres in a style that policy makers expect. Focusing on an audience-centered approach, you will first learn how to create and organize an argument based on the unique needs and expectations of policy makers. The book then moves onto the nuts and bolts of how to write for a policy audience, with special consideration of ethics and working with visual and technical material. Finally, the book provides practical guidance on writing in specific policy genres: policy memos, briefs, Op-Eds, press releases, written testimony, social media, and emails.

Key Features:

• Basic policy writing tasks help you write sentences, paragraphs and sections that make sense to readers (and to professors!). You will also learn how to create professional quality tables and figures that support your argument as well as how to package these components together effectively to communicate with policy makers.
• Six separate chapters for various public policy genres (issue briefs, legislative histories, decision memos, testimony, op-eds, and new media) provide you with an overview of the genre, several examples, and an analysis of each example.
• Current examples from across the field of public policy keep you engaged by connecting the concepts to current topics such as public health (the opioid epidemic, Native-American healthcare, lead poisoning), education (early childhood, school governance), criminal justice (sexting laws, ban-the-box), business regulation (Air Bn B, renewable energy, drug pricing), security policy (cyber-security, foreign asset control), and social policy (physician assisted suicide).

Product Details

ISBN-13:	9781506348780
Publisher:	SAGE Publications
Publication date:	10/11/2018
Edition description:	New Edition
Pages:	280
Product dimensions:	6.00(w) x 8.90(h) x 0.60(d)

About the Author

Andy Pennock is an assistant professor at the Batten School of Leadership and Public Policy at the University of Virginia. He teaches writing in his courses on leadership, policy analysis, political institutions, and Virginia politics and policy. Prior to joining the Batten School, he taught at Brown University where he was the Director of Graduate Studies and the Director of the Applied Social, Economic, & Regulatory Analysis (ASERA) Group which partnered with government institutions, non-profit organizations, and other entities to provide technical expertise, policy analysis, and program evaluation. A seasoned instructor, Professor Pennock won multiple teaching awards during his time at Brown and UNC-Chapel Hill. Before completing his Ph D in Political Science at UNC, Professor Pennock was a professional, non-partisan committee staffer at the North Carolina General Assembly. He has continued his applied work through consulting with the Governor of Virginia, the United States Centers for Disease Control, the Rhode Island legislature, local school boards, and Serve Rhode Island, Rhode Island’s Ameri Corp home. Professor Pennock’s academic research examines public policy in the global economy as well as the scholarship of teaching and learning. His work has been published in Perspectives on Politics, Economics & Politics, and PS: Political Science & Politics. Outside of Batten, he is the father of four small boys who wrestle with him all the time. He and his wife, Charity, love to cook, read, garden, travel, and have good conversations with people whenever they can.

Table of Contents

Part 1: Introduction
Chapter 1: Audiences and Audience-Centered Writing in Public Policy
Part 2: The Skills of Policy Writing
Chapter 2: Generating and Organizing Your Argument
Chapter 3: Improving Your Writing: Sentences and Words
Chapter 4: Writing Well: Paragraphs and Sections
Chapter 5: Visually Communicating: On Creating and Writing About Tables
Chapter 6: Visually Communicating: On Creating and Writing About Graphs and Other Figures
Chapter 7: Pulling It All Together: Creating Professional-Quality Work
Part 3: Policy Genres and Their Purposes
Chapter 8: The Issue Brief
Chapter 9: Policy History
Chapter 10: The Decision Memo
Chapter 11: Op-Eds
Chapter 12: Legislative Testimony and Public Comment: Writing to Persuade the Government
Chapter 13: Writing for Public Speaking
Chapter 14: Writing for Nontraditional Formats: Email and Social Media
Index

Editorial Reviews

No one ever learned to write from a how-to book; we learn to write better by writing (and rewriting with editors', colleagues' and friends' critiques). But learning-by-doing goes faster, and works better, with a good guide like Andrew Pennock's. It's full of useful examples and hands-on exercises, not to mention clear 'rules' and guideposts. I'm going to point my students at this, and try to get my colleagues to do the same.

Michael O'Hare

At the heart of policy analysis is giving advice about public issues, and the key to persuasive advice is clear and credible communication. In the CQ Press Writing Guide for Public Policy, Andrew Pennock draws on his years of experience as a professor, committee staffer, and policy consultant to impart useful, practical lessons on how to write more effective issue briefs, legislative testimony, memos, policy histories and op-eds. Pennock provides potent insights into how to create first drafts, how to sharpen prose, how to communicate about complicated tables and figures, and how to write for nontraditional formats such as email and social media. This terrific book presents dozens of concrete tips and step-by-step instructions that should be required reading for all student in public affairs undergraduate and graduate-level programs.

Eric M. Patashnik

When teaching a writing-based public policy course, you previously needed one textbook on the mechanics of the public policy process and a second that guided students how to write. Andrew Pennock's book is unique in that it does both well simultaneously. Each chapter is filled with clear and timely examples that give readers real-world applications of the central theoretical points of the chapter. One nice feature of these examples is that they often demonstrate both effective and ineffective forms of communication. The upshot is that the book gives a reader many templates for structuring their own work. I also particularly liked the exercises that were included at the end of each chapter. This book should be adopted in any course in which a substantial amount of the evaluation is based on students writing policy memos.

Marc Meredith

"Developing audience-centered writing skills is a core competency in our public health school curriculum. Andrew Pennock’s book helped me as an instructor to refine the writing assignments used in our graduate-level food and nutrition policy course. The checklists he includes for each type of policy output makes it easy to develop clear rubrics for assessment. Beyond the classroom, I direct my mentees and colleagues to the first sections of the book as a practical primer on clear and accessible writing for any audience. "

Rebecca Heidkamp

"Effective writing is widely recognized as a critical skill for public policy practitioners, yet the nuances of how to write for public policy audiences specifically are rarely made explicit to our students. This concise and beautifully written text provides a much-needed resource for students and practitioners of public policy to learn and practice the critical skills of writing for public policy audiences. The second edition includes new content on writing for public speaking. Enlivened with timely examples and hands-on exercises, The CQ Press Writing Guide for Public Policy is a treasure trove of useful and practical wisdom.

Elisabeth Gerber

Among the many skills of an effective policy analyst, logical thinking expressed in clear writing is the most essential. My guess is that most teachers of policy analysis promote clear writing primarily through editing rather than instruction. This book is an excellent resource for shifting the balance more toward instruction. It combines practical coaching on the mechanics of clear writing with useful guidance on how to do it effectively in the variety of contexts in which analysts offer their advice. Whether in policy analysis, professional development, or workshop courses, public affairs students will benefit from using this book.

David L. Weimer