The Cult of EUNOIA: Beautiful Thinking
"The Cult of EUNOIA" by Raina Dayne introduces a groundbreaking strategy that bridges the gap between branding and marketing. Dayne presents the EUNOIA strategy, which combines the consistency of branding with the flexibility of marketing. Central to this approach is the Triad Method, which uses three archetypes to create a multifaceted brand personality. Discover the twelve archetypes, from the nurturing Empress to the innovative Magician, and learn how to apply them to your brand strategy. Each archetype is aligned with symbolic imagery and themes from the Tarot, offering a deep and nuanced understanding of brand identity. This book covers essential topics such as brand personality, positioning, and visual identity. It provides practical insights and detailed explanations to help you build a cohesive and effective brand strategy. "The Cult of EUNOIA" is a comprehensive guide for anyone looking to enhance their branding and marketing efforts with a structured yet flexible approach.
1146145263
The Cult of EUNOIA: Beautiful Thinking
"The Cult of EUNOIA" by Raina Dayne introduces a groundbreaking strategy that bridges the gap between branding and marketing. Dayne presents the EUNOIA strategy, which combines the consistency of branding with the flexibility of marketing. Central to this approach is the Triad Method, which uses three archetypes to create a multifaceted brand personality. Discover the twelve archetypes, from the nurturing Empress to the innovative Magician, and learn how to apply them to your brand strategy. Each archetype is aligned with symbolic imagery and themes from the Tarot, offering a deep and nuanced understanding of brand identity. This book covers essential topics such as brand personality, positioning, and visual identity. It provides practical insights and detailed explanations to help you build a cohesive and effective brand strategy. "The Cult of EUNOIA" is a comprehensive guide for anyone looking to enhance their branding and marketing efforts with a structured yet flexible approach.
20.88
In Stock
5
1
The Cult of EUNOIA: Beautiful Thinking
210The Cult of EUNOIA: Beautiful Thinking
210Paperback
$20.88
20.88
In Stock
Product Details
ISBN-13: | 9798331451097 |
---|---|
Publisher: | Barnes & Noble Press |
Publication date: | 08/08/2024 |
Pages: | 210 |
Sales rank: | 105,709 |
Product dimensions: | 7.50(w) x 9.25(h) x 0.44(d) |
About the Author
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