The Day the World Stops Shopping: How Ending Consumerism Saves the Environment and Ourselves
Consuming less is our best strategy for saving the planet—but can we do it? In this thoughtful and surprisingly optimistic book, journalist J. B. MacKinnon investigates how we may achieve a world without shopping.

We can’t stop shopping. And yet we must. This is the consumer dilemma.

The economy says we must always consume more: even the slightest drop in spending leads to widespread unemployment, bankruptcy, and home foreclosure.

The planet says we consume too much: in America, we burn the earth’s resources at a rate five times faster than it can regenerate. And despite efforts to “green” our consumption—by recycling, increasing energy efficiency, or using solar power—we have yet to see a decline in global carbon emissions.

Addressing this paradox head-on, acclaimed journalist J. B. MacKinnon asks, What would really happen if we simply stopped shopping? Is there a way to reduce our consumption to earth-saving levels without triggering economic collapse? At first this question took him around the world, seeking answers from America’s big-box stores to the hunter-gatherer cultures of Namibia to communities in Ecuador that consume at an exactly sustainable rate. Then the thought experiment came shockingly true: the coronavirus brought shopping to a halt, and MacKinnon’s ideas were tested in real time.

Drawing from experts in fields ranging from climate change to economics, MacKinnon investigates how living with less would change our planet, our society, and ourselves. Along the way, he reveals just how much we stand to gain: An investment in our physical and emotional wellness. The pleasure of caring for our possessions. Closer relationships with our natural world and one another. Imaginative and inspiring, The Day the World Stops Shopping will embolden you to envision another way.

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The Day the World Stops Shopping: How Ending Consumerism Saves the Environment and Ourselves
Consuming less is our best strategy for saving the planet—but can we do it? In this thoughtful and surprisingly optimistic book, journalist J. B. MacKinnon investigates how we may achieve a world without shopping.

We can’t stop shopping. And yet we must. This is the consumer dilemma.

The economy says we must always consume more: even the slightest drop in spending leads to widespread unemployment, bankruptcy, and home foreclosure.

The planet says we consume too much: in America, we burn the earth’s resources at a rate five times faster than it can regenerate. And despite efforts to “green” our consumption—by recycling, increasing energy efficiency, or using solar power—we have yet to see a decline in global carbon emissions.

Addressing this paradox head-on, acclaimed journalist J. B. MacKinnon asks, What would really happen if we simply stopped shopping? Is there a way to reduce our consumption to earth-saving levels without triggering economic collapse? At first this question took him around the world, seeking answers from America’s big-box stores to the hunter-gatherer cultures of Namibia to communities in Ecuador that consume at an exactly sustainable rate. Then the thought experiment came shockingly true: the coronavirus brought shopping to a halt, and MacKinnon’s ideas were tested in real time.

Drawing from experts in fields ranging from climate change to economics, MacKinnon investigates how living with less would change our planet, our society, and ourselves. Along the way, he reveals just how much we stand to gain: An investment in our physical and emotional wellness. The pleasure of caring for our possessions. Closer relationships with our natural world and one another. Imaginative and inspiring, The Day the World Stops Shopping will embolden you to envision another way.

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The Day the World Stops Shopping: How Ending Consumerism Saves the Environment and Ourselves

The Day the World Stops Shopping: How Ending Consumerism Saves the Environment and Ourselves

by J.B. MacKinnon
The Day the World Stops Shopping: How Ending Consumerism Saves the Environment and Ourselves

The Day the World Stops Shopping: How Ending Consumerism Saves the Environment and Ourselves

by J.B. MacKinnon

Hardcover

$28.99 
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Overview

Consuming less is our best strategy for saving the planet—but can we do it? In this thoughtful and surprisingly optimistic book, journalist J. B. MacKinnon investigates how we may achieve a world without shopping.

We can’t stop shopping. And yet we must. This is the consumer dilemma.

The economy says we must always consume more: even the slightest drop in spending leads to widespread unemployment, bankruptcy, and home foreclosure.

The planet says we consume too much: in America, we burn the earth’s resources at a rate five times faster than it can regenerate. And despite efforts to “green” our consumption—by recycling, increasing energy efficiency, or using solar power—we have yet to see a decline in global carbon emissions.

Addressing this paradox head-on, acclaimed journalist J. B. MacKinnon asks, What would really happen if we simply stopped shopping? Is there a way to reduce our consumption to earth-saving levels without triggering economic collapse? At first this question took him around the world, seeking answers from America’s big-box stores to the hunter-gatherer cultures of Namibia to communities in Ecuador that consume at an exactly sustainable rate. Then the thought experiment came shockingly true: the coronavirus brought shopping to a halt, and MacKinnon’s ideas were tested in real time.

Drawing from experts in fields ranging from climate change to economics, MacKinnon investigates how living with less would change our planet, our society, and ourselves. Along the way, he reveals just how much we stand to gain: An investment in our physical and emotional wellness. The pleasure of caring for our possessions. Closer relationships with our natural world and one another. Imaginative and inspiring, The Day the World Stops Shopping will embolden you to envision another way.


Product Details

ISBN-13: 9780062856029
Publisher: HarperCollins
Publication date: 05/25/2021
Pages: 336
Sales rank: 160,582
Product dimensions: 6.00(w) x 9.10(h) x 1.30(d)

About the Author

J. B. MacKinnon is an award-winning journalist whose work has appeared in the New YorkerNational Geographic, and the Atlantic, as well as the Best American Science and Nature Writing anthologies. He is also the author of four books of nonfiction, including the bestselling Plenty (with Alisa Smith), widely recognized as a catalyst of the local foods movement. He lives in Vancouver, Canada.

Table of Contents

Prologue: We must stop shopping but we can't stop shopping 1

I First Days

1 What we give up and what we hang on to 17

2 We don't shop equally, so we won't stop equally 31

3 It's not that time turns weird, it's a different kind of time 43

4 Suddenly we're winning the fight against climate change 57

5 We need to get used to the night again 69

II Collapse

6 The end of growth is not the end of economics 81

7 The consumption disaster begins, the disaster of everyday life is over 93

8 Can advertising turn into the opposite of itself? 107

9 We adapt to not-shopping more quickly than you think 119

10 We may need to see the ruins to know it's time to build something new 131

III Adaptation

11 A stronger, not a weaker, attachment to our things 143

12 Fast fashion cannot rule but it may not have to die 155

13 Business plays the long, long, long, long game 169

14 If we re no longer consumers, what are we instead? 185

15 We are still consuming way too much (part one: inconspicuous consumption) 197

16 We are still consuming way too much (part two: money) 209

IV Transformation

17 We finally, actually, save the whales 223

18 We need a better word than happiness for where this ends up 237

19 Now we're all shopping in cyberspace? 249

20 It's like a world with fewer people but without losing the people 259

21 One hundred and fifty thousand years later 275

Epilogue: There's a better way to stop shopping 285

Acknowkdgements 293

Source Notes 295

Index 315

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