The Delta Project: Discovering New Sources of Profitability in a Networked Economy

by A. Hax, D. Wilde

Overview

Drawing from the authors' work with companies such as Coca-Cola, Motorola, 3M, General Motors, and Unilever, The Delta Project provides a unique model through which to develop strategy in the new economy. Arnoldo Hax and Dean Wilde examine how globalization, deregulation and the emergence of the internet infrastructure have changed the rules for success and identify three distinct strategic positions that can be used to realign the direction of your business. Introducing new models of "bonding", "complementors" and "customer lock-in" this book provides a fundamental shift in the way we think about competitive positioning.

Product Details

ISBN-13:	9780312240462
Publisher:	Palgrave Macmillan UK
Publication date:	03/23/2001
Edition description:	2001
Pages:	278
Product dimensions:	5.51(w) x 8.50(h) x 0.03(d)

About the Author

ARNOLDO HAX is the Alfred P. Sloan Professor of Management at the Sloan School of Management of the Massachusetts Institute of Technology. He has wide consulting experience, working with companies such as Merck, EDS, Saturn, Coca-Cola, Digital Equipment Corporation, Motorola, General Motors, Citibank, Prime Computer, Searle Analog Devices, Westinghouse Electric, Unilever, 3M, and Brown Boveri.

DEAN WILDE is the founder and Chairman of Dean & Company - a strategy consulting and investment firm that focuses upon industries in transition. Previously he was a Director and member of the Board of Directors at Mercer Management Consulting and Executive Vice President of Strategic Planning Associates.

Table of Contents

List of Figures List of Tables Preface Acknowledgements List of Abbreviations The Delta Model: The End of Conventional Wisdom The Triangle: Strategy Based upon Bonding The Best Product: Winning through Costs and Features Total Customer Solutions: Winning through Relationships System Lock-In: Winning through Complementors Creating a Strategic Agenda: The Case of Motorola Semiconductor Execution is not the Problem: Aligning Execution with Strategy Is! Delta.com: Reinterpreting the Internet Industry Measuring Success: Aligning Strategy, Processes and Metrics Managing by Averages Leads to Below Average Performance: The Need for Granular Metrics The Restructuring of the Electric Utility Industry: Applying the Delta Model to an Industry in Transition Toward a Unified Framework of Strategy

Editorial Reviews

There has never been a better time for rethinking how one does strategic thinking and fortunately we have Hax and Wilde to chart the way—to take us on a voyage of exploration.” —Lester Thurow, from Prologue, Sloan School of Management, MIT

“The ability to build strategic clarity and define the practical business action shines through in The Delta Project.” —Niall FitzGerald, Chairman, Unilever PLC

“The work by the authors in strategy development has been a 'must read' for me for many years and an invaluable resource to every organization I have been associated with... With the technology evolutions of the past five years, this new work has taken on more importance to ensure that a business strategy is relevant to the times.” —Hector Ruiz, President and CEO, Advanced Micro Devices

From the Publisher

The ability to build strategic clarity and define the practical business action shines through in The Delta Project.

Niall FitzGerald

MIT professor Hax and consultant Wilde aim to show how to squeeze more profits and greater efficiency out of an organization. Building off the work of Michael Porter, C.K. Prahalad and Gary Hamel, they argue that the best way to gain competitive advantage is to bond with customers rather than to beat out the opposition. While they sketch out useful approaches, most management theory readers will recognize their approach as only an incremental advance in conventional wisdom. (Sept.) Copyright 2001 Cahners Business Information.

Publishers Weekly