The Emergence of Charismatic Business Leadership

by Richard S. Tedlow

Overview

The author of Giants of Enterprise examines the evolving role of business leaders in the 21st century—with essential lessons from today’s trailblazers.
 
In The Emergence of Charismatic Business Leadership, Harvard Business School Emeritus professor Richard S. Tedlow reveals how a handful of individuals have transformed modern-day leadership, making charisma essential to the role. He looks at leaders like Oprah Winfrey, Elon Musk, and Steve Jobs: three pioneers who found success by innovating their management style and using their charisma to champion their vision.
 
Through Tedlow’s in-depth accounts of modern business history, we see how former outsiders attain power and influence, and how charismatic leadership enables the creation of revolutionary products like the battery electric vehicle and the smart phone. But Tedlow also considers the careers of people who used their charisma to mislead, such as Jeff Skilling of Enron and Elizabeth Holmes of Theranos. In this thorough examination, Tedlow shows how charisma, when combined with genuine character, can get you far.

Product Details

ISBN-13:	9780795353109
Publisher:	RosettaBooks
Publication date:	09/14/2021
Sold by:	Barnes & Noble
Format:	eBook
Pages:	384
File size:	26 MB
Note:	This product may take a few minutes to download.

About the Author

Richard S. Tedlow is the Class of 1949 Professor of Business Administration Emeritus at the Harvard Business School. For more than three decades, Tedlow taught Business History, Marketing, and Business and Government to thousands of MBAs and executives, and was ranked as one of the most highly rated teachers at the School. His books Giants of Enterprise (2001) and Andy Grove (2006) both made Business Week’s list of top ten best business books of the year, and the latter was selected by Barack Obama as one of the ten books he recommends for leaders. Tedlow’s work has been translated into more than a half-dozen languages. In 2010, Apple asked Professor Tedlow to join the company as a faculty member of the newly created Apple University, the company’s internal executive education arm. In that capacity, he developed and taught classes for Apple executives until his retirement in 2018.

Read an Excerpt

Contents
PART I

The Great Transformation

Chapter 1—Steve Jobs, a Life in Three Acts. Act One: End and Beginning

Chapter 2—What Is Charisma?

Chapter 3—American Business Leadership in the Postwar World: General Motors as a Case Study

Chapter 4a—The Business Executive of the 1950s in Fiction: The Man in the Gray Flannel Suit

Chapter 4b—The Business Executive of the 1950s in Fact: The Organization Man

Chapter 5—Edwin H. Land: The Charismatic Business Leader Before His Time

PART II

1975 to 1995: The Transitional Era

Chapter 6—Resilience: The Lee Iacocca Story

Chapter 7—“All Things Not Trump”: Sam Walton, Merchant

Chapter 8—Company and Crusade: The Story of Mary Kay Ash

Chapter 9—Manager Versus Money: The Rise of the Market for Corporate Control

PART III

The Rise of the Superstar CEO

Chapter 10—The Accidental Billionaire

Chapter 11—Oprah Winfrey: The Magnetism of Misery

Chapter 12—Elon Musk: Charisma at the Edge of Reality

Chapter 13—Steve Jobs: Triumph at Apple

Chapter 14—Charisma and Corruption: Two Tales From Recent History

Chapter 15—Charisma in American Business History: Yesterday and Today

PART I: The Great Transformation
In the years following World War II, the biggest American businesses were faceless bureaucracies. This characteristic is captured by their names: General Motors, Standard Oil, United States Steel, and so forth. If I told you the names of the chief executive officers of these firms in, say, 1955, you would not recognize them. Indeed, few people in 1955 knew who they were. I choose 1955 because Time magazine selected the CEO of General Motors as its “Man of the Year” then. He was chosen because of the position he held, not because of the person he was. The job had a man rather than the man having a job.

In 1956, William H. Whyte published a brilliant book entitled The Organization Man. According to Whyte, the key to success in the large American company was “fitting in.” He cites, for example, a documentary about the research laboratory of a major chemical corporation in which the narrator proudly observes, “No geniuses here; just a bunch of average Americans working together.”[1]

The contrast to our world today could not be more striking. The names of large companies now often have personality: Amazon, Apple, Facebook, etc. The names of the people who are leading or who have recently led these corporations are known all over the country and indeed the world: Bezos, Jobs, Zuckerberg. The shunning of genius and the celebration of the average are inconceivable at these companies.

This great transformation has been essential in order to sustain the vibrancy of the American business world. Why has it taken place? What made it possible? An important part of the answer to these questions is the rise of charismatic business leadership.

There were charismatic business leaders in the 1950s and 1960s, just as there are CEOs today who are not charismatic. We are describing a general tendency away from the CEO as the chief mechanic of the business who kept the wheels of the company turning while working out of the public gaze to the CEO as a man or woman with a mixture of charm, guile, brilliance, and cruelty who remakes the industry and in some cases society as a whole and in the process becomes a celebrity.

What is charisma? It is a mercurial word for a mercurial concept. By looking at leaders who have it and those who do not, we will try to encapsulate its meaning. We will begin with Steve Jobs, who is invariably described as charismatic without that adjective ever being defined.



[1] William H. Whyte, The Organization Man (Philadelphia: University of Pennsylvania Press, 2002 – originally published in 1956) p. 224.

Table of Contents

Part I The Great Transformation 7

Chapter 1 Steve Jobs, a Life in Three Acts. Act One: End and Beginning 11

Chapter 2 What Is Charisma? 31

Chapter 3 American Business Leaders in the Postwar World: General Motors as a Case Study 41

Chapter 4a The Business Executive of the 1950s in Fiction: The Man in the Gray Flannel Suit 61

Chapter 4b The Business Executive of the 1950s in Fact: The Organization Man 65

Chapter 5 Edwin H. Land: The Charismatic Business Leader Before His Time 71

Part II 1975 to 1995: The Transitional Era 89

Chapter 6 Resilience: The Lee Iacocca Story 95

Chapter 7 "All Things Not Trump": Sam Walton, Merchant 123

Chapter 8 Company and Crusade: The Story of Mary Kay Ash 149

Chapter 9 Manager Versus Money: The Rise of the Market for Corporate Control 169

Part III The Rise of the Superstar CEO 195

Chapter 10 The Accidental Billionaire 201

Chapter 11 Oprah Winfrey: The Magnetism of Misery 225

Chapter 12 Elon Musk: Charisma at the Edge of Reality 253

Chapter 13 Steve Jobs: Triumph at Apple 279

Chapter 14 Charisma and Corruption: Two Tales from Recent History 323

Chapter 15 Charisma in American Business History: Yesterday and Today 353

Acknowledgments 375

Bibliography 377

End Notes 395

Index 411