Many Americans know China for manufacturing cheap products, thanks largely to the country’s vast supply of low-cost workers. But China is changing, and the glut of cheap labor that has made everyday low prices possible is drying up as Chinese seek not to make iPhones, but to buy them. Shaun Rein, Managing Director of the China Market Research Group, puts China’s continuing transformation from producer to large-scale consumer – a process that is farther along than most economists think – under the microscope, examining eight megatrends that are catalyzing change in China and posing threats to Americans’ consumption-driven way of life. Using stories from his own experience of living in China since the mid 1990s as well as hard core data analysis, Rein gives key tips as to how businesses can profit in the changing global marketplace.
The End of Cheap China shows:
- How rising labor and real estate costs are forcing manufacturers of cheap Chinese products to close, relocate, or move up the value stream
- How a restructuring economy moving away from exports to domestic consumption, and rising incomes will create opportunities for foreign brands to sell products in China rather than just producing there
- How Chinese consumption will build pressure on the global commodities markets, causing inflation and friction with other nations
- How China’s economic transformation spells the end of cheap consumption for Americans
China’s days as a low cost production center are numbered. The End of Cheap China exposes the end of America’s consumerist way of life and gives clear advice on how companies can succeed in the new world order.
Many Americans know China for manufacturing cheap products, thanks largely to the country’s vast supply of low-cost workers. But China is changing, and the glut of cheap labor that has made everyday low prices possible is drying up as Chinese seek not to make iPhones, but to buy them. Shaun Rein, Managing Director of the China Market Research Group, puts China’s continuing transformation from producer to large-scale consumer – a process that is farther along than most economists think – under the microscope, examining eight megatrends that are catalyzing change in China and posing threats to Americans’ consumption-driven way of life. Using stories from his own experience of living in China since the mid 1990s as well as hard core data analysis, Rein gives key tips as to how businesses can profit in the changing global marketplace.
The End of Cheap China shows:
- How rising labor and real estate costs are forcing manufacturers of cheap Chinese products to close, relocate, or move up the value stream
- How a restructuring economy moving away from exports to domestic consumption, and rising incomes will create opportunities for foreign brands to sell products in China rather than just producing there
- How Chinese consumption will build pressure on the global commodities markets, causing inflation and friction with other nations
- How China’s economic transformation spells the end of cheap consumption for Americans
China’s days as a low cost production center are numbered. The End of Cheap China exposes the end of America’s consumerist way of life and gives clear advice on how companies can succeed in the new world order.