Table of Contents
A Special Offer ix
A Quick Word Before We Begin xi
Principle 1 Find a Marketplace Challenge That Needs to Be Solved or Improved 1
PRinciple 2 A Better Mousetrap Is Not Enough 15
Principle 3 If You Ain't Passionate About Your Idea, No One Else Will Be 32
Principle 4 Experiment! 45
Principle 5 If You Are Not Failing (Occasionally), You Are Not Aiming High Enough 52
Principle 6 Work Hard (You'll Be Amazed at How Many People Don't) 65
Principle 7 The Key Entrepreneurial Trait: Knowing How to Spot an Opportunity 80
Principle 8 Successful Entrepreneurs Are Not Risk-Takers; They Are Calculated Risk-Takers 94
Principle 9 You-Yes, You-Must Have an Advisory Board 103
Principle 10 Research the Market; Narrow the Options; Act! 115
Principle 11 There Is No Sense Making a Mistake Unless You Can Learn from It 122
Principle 12 What Is the Most Effective Tool to Solve a Problem or Deal with a Crisis? SWOT 133
Principle 13 If It Ain't Broke-Break It. Don't Be Complacent. Always Improve. Always Get Better. 139
Principle 14 Be a Mensch 148
Principle 15 The Steps to Take Before You Make Your Move into Entrepreneurship 158
Principle 16 Secrets, Techniques, and Strategies of the Successful Entrepreneurs I Have Worked With 161
Principle 17 Give Back 177
Principle 18 Say Thank You 183
Acknowledgments 185
Appendix 187
Index 189
