The Essential Guide to Business for Artists and Designers

by Alison Branagan

Overview

This second edition of the best-selling, comprehensive handbook The Essential Guide to Business for Artists and Designers will appeal to a wide range of artists, makers, designers, and photographers looking to set up and establish an arts practice or design business within the visual arts and creative industries.

With fully revised content, three new chapters, and profiles of contemporary artists and designers from around the world, this guide leads the reader through the most important aspects of setting up and growing a profitable enterprise.

Providing the vital knowledge and tools to develop a vision and achieve business growth, topics include:
- Building networks and successful negotiation tactics
- Promoting an engaging social media presence
- Business planning and money management
- Overview of legal, tax and intellectual property issues
- Setting up a website and trading online
- Exploiting innovation and future trends

As well as specially tailored enterprise exercises and useful diagrams, this latest edition features apt quotations and indispensable resources including an extensive glossary and a list of key professional bodies and organisations based in the UK, USA, Canada, Australia and South America.

This handbook is printed in a dyslexic-friendly font and includes new illustrated mind maps and colour pictures throughout.

Product Details

ISBN-13:	9781350153899
Publisher:	Bloomsbury Academic
Publication date:	03/19/2020
Series:	Essential Guides
Edition description:	2nd ed.
Pages:	344
Product dimensions:	6.35(w) x 9.14(h) x 0.79(d)

About the Author

Alison Branagan is a visual arts and creative industries consultant and associate lecturer at Central Saint Martins, London, UK, where she teaches short courses in entrepreneurship, business start-up and self-promotion.

Table of Contents

Foreword 6

Acknowledgements 7

Introduction 9

1 Making creativity pay 15

2 How to make a living 30

3 Overview of business start-up 45

4 Money management 65

5 Business planning 93

6 Building networks 111

7 Self-promotion 130

8 Funding and sponsorship 155

9 Creative crimes 172

10 Confidence and negotiation tactics 205

11 Records, tax and basic bookkeeping 222

12 Websites, blogs and social media 250

13 Innovation and future trends 267

14 Ideas for growth 281

Appendix 1 Business knowledge exercises 300

Appendix 2 Answers to the costing and pricing quiz in Chapter 4 309

Glossary 313

Useful organisations 326

Quotation credits 335

Index 338

Editorial Reviews

Unravels the complexities of subjects such as taxation … The author has considered almost every eventuality within the day-to-day running of businesses of various sizes … Both newly graduated and seasoned freelancer will benefit from reading this book.” —Jo Davies, Association of Illustrators Blog

From the Publisher