The Essential Social Media Marketing Handbook: A New Roadmap for Maximizing Your Brand, Influence, and Credibility
It's time to take the fear and frustration out of social media.

In today's crowded marketplace, it's harder than ever to rise above the noise and clutter. For millions of businesses, a savvy approach to social media is the secret to creating sustainable engagement with a profitable niche audience. Social media done right can build and strengthen your relationship with your customers, encourage brand loyalty, extend your influence, and expand your credibility.

Social media changed the world—and today's social media platforms evolved to meet the world's changing needs. You've got more choices than ever before—online video, web audio, teleseminars, and more—plus new ways to attract prospects, retain customers, and reach a bigger audience. The trick is learning how to put the pieces together to create a powerful social media presence that draws in your ideal clients around the clock and around the world.

By using the powerful strategies in The Essential Social Media Marketing Handbook, you will:
  • Jump ahead of the competition.
  • Expand your visibility and influence as a leader in your industry.
  • Increase your expert credibility and create powerful new ways to collaborate.
  • Build your brand into a powerhouse.
  • Maximize your profit-making potential.
  • 1124830779
    The Essential Social Media Marketing Handbook: A New Roadmap for Maximizing Your Brand, Influence, and Credibility
    It's time to take the fear and frustration out of social media.

    In today's crowded marketplace, it's harder than ever to rise above the noise and clutter. For millions of businesses, a savvy approach to social media is the secret to creating sustainable engagement with a profitable niche audience. Social media done right can build and strengthen your relationship with your customers, encourage brand loyalty, extend your influence, and expand your credibility.

    Social media changed the world—and today's social media platforms evolved to meet the world's changing needs. You've got more choices than ever before—online video, web audio, teleseminars, and more—plus new ways to attract prospects, retain customers, and reach a bigger audience. The trick is learning how to put the pieces together to create a powerful social media presence that draws in your ideal clients around the clock and around the world.

    By using the powerful strategies in The Essential Social Media Marketing Handbook, you will:
  • Jump ahead of the competition.
  • Expand your visibility and influence as a leader in your industry.
  • Increase your expert credibility and create powerful new ways to collaborate.
  • Build your brand into a powerhouse.
  • Maximize your profit-making potential.
  • 16.99 In Stock
    The Essential Social Media Marketing Handbook: A New Roadmap for Maximizing Your Brand, Influence, and Credibility

    The Essential Social Media Marketing Handbook: A New Roadmap for Maximizing Your Brand, Influence, and Credibility

    by Gail Martin
    The Essential Social Media Marketing Handbook: A New Roadmap for Maximizing Your Brand, Influence, and Credibility

    The Essential Social Media Marketing Handbook: A New Roadmap for Maximizing Your Brand, Influence, and Credibility

    by Gail Martin

    Paperback(First Edition)

    $16.99 
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    Overview

    It's time to take the fear and frustration out of social media.

    In today's crowded marketplace, it's harder than ever to rise above the noise and clutter. For millions of businesses, a savvy approach to social media is the secret to creating sustainable engagement with a profitable niche audience. Social media done right can build and strengthen your relationship with your customers, encourage brand loyalty, extend your influence, and expand your credibility.

    Social media changed the world—and today's social media platforms evolved to meet the world's changing needs. You've got more choices than ever before—online video, web audio, teleseminars, and more—plus new ways to attract prospects, retain customers, and reach a bigger audience. The trick is learning how to put the pieces together to create a powerful social media presence that draws in your ideal clients around the clock and around the world.

    By using the powerful strategies in The Essential Social Media Marketing Handbook, you will:
  • Jump ahead of the competition.
  • Expand your visibility and influence as a leader in your industry.
  • Increase your expert credibility and create powerful new ways to collaborate.
  • Build your brand into a powerhouse.
  • Maximize your profit-making potential.

  • Product Details

    ISBN-13: 9781632650924
    Publisher: Red Wheel/Weiser
    Publication date: 05/15/2017
    Series: Essential Handbook
    Edition description: First Edition
    Pages: 240
    Product dimensions: 5.90(w) x 8.50(h) x 0.50(d)

    About the Author

    Best-selling author Gail Z. Martin is a marketing expert, international speaker, and the owner of Dream Spinner Communications. She helps small and start-up businesses, consultants, coaches, authors, and solo professionals get better marketing results in just 30 days. Martin is also the author of 30 Days to Social Media Success, 30 Days to Online PR & Marketing Success, and The Thrifty Author's Guide to Launching Your Book. More information is available at www.GailMartinMarketing.com. Martin lives in Charlotte, North Carolina.

    Table of Contents

    Section 1 Setting the Course

    Chapter 1 Virtual and Reality: How Social Media Changed the World 13

    Chapter 2 Creating a Social Media Plan and Platform 23

    Chapter 3 Building Credibility and Gathering Your Tribe 33

    Section 2 Building a Foundation

    Chapter 4 The Mighty Three: Facebook, Twitter, and LinkedIn 53

    Chapter 5 Navigating the Google Empire 69

    Chapter 6 Blogging, Pinterest, Tumblr, and Instagram 73

    Chapter 6 YouTube, Facebook Live, and Web Video 81

    Section 3 Level Up Your Game

    Chapter 8 Maximizing interest Sites, Meetup, Reddit, and Forums 97

    Chapter 9 Internet Radio and Podcasting 103

    Chapter 10 Kickstarter, Patreon, and GoFundMe 115

    Chapter 11 Social Amplification and Gamification 125

    Section 4 Beyond the Basics

    Chapter 12 Why You Still Need a Website and a Newsletter 135

    Chapter 13 Social Media, Branding, and Influence 141

    Chapter 14 Go Global, Stay Local 153

    Chapter 15 Social Media Tips and Tricks for Authors, Speakers, Event Planners, and Content Creators 169

    Chapter 16 Not-for-Profit and Cause-Focused Grass Roots Social Media 191

    Chapter 17 Time in a Bottle: Capturing History on Social Media 209

    Conclusion: Imagining the Future 221

    Resources: Cool Sites You Haven't Heard Of 227

    Index 231

    About the Author 237

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