The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand / Edition 1

by Majken Schulz, Mary Jo Hatch, Mogens Holten Larsen

Overview

This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations, such as: How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and processes? and How do organizations discover their identities?

Product Details

ISBN-13:	9780198297796
Publisher:	Oxford University Press
Publication date:	11/02/2000
Edition description:	New Edition
Pages:	320
Product dimensions:	8.90(w) x 5.90(h) x 0.70(d)

About the Author

Majken Schultz is a Professor at the Department of Intercultural Communication and Management at Copenhagen Business School. Her research interests are located at the interface between organization theory, strategy, and communication studies and include identity and image, corporate branding, and reputation management.

Mary Jo Hatch is Professor of Organization Theory at Cranfield School of Management. She specializes in the application of culture-based organization theories to the study of leadership and management and to organizational identity and corporate branding. She is European editor of the Journal of Management Inquiry.

Mogens Holten Larsen is Managing Director of Bergsøe 4 A/S - a Danish communication consultancy specializing in integrated communications. For the last twenty years he has worked with a wide range of major Danish and international companies representing almost all types of communication issues on all types of markets: AstraZeneca, Renault, Danish Railways, Maersk and Superfoss among others.

Table of Contents

Chapter 1: Introduction: Why the Expressive Organization?Part I: Rethinking IdentityChapter 2: Scaling the Tower of Babel: Relational Differences between Identity, Image, and Culture in Organizations, Mary Jo Hatch and Majken SchultzChapter 3: Organizational Identity as Moral Philosophy: Competitive Implications for Diversified Corporations, Jay B. Barney and Alice C. StewartPart II: The Symbolic MarketplaceChapter 4: How Brands are Taking Over the Corporation, Wally OlinsChapter 5: Markets and Meanings: Re-imagining Organizational Life, Paul du GayPart III: Reputation and StrategyChapter 6: The Road to Transparency: Reputation Management at Royal Dutch/Shell, Charles J. Fombrun and Violina P. RindovaChapter 7: Distorted Images and Reputation Repair, Janet M. Dukerich and Suzanne M. CarterPart IV: Organizations as BrandsChapter 8: Building and Managing Corporate Brand Equity, Kevin Lane KellerChapter 9: Building the Unique Organization Value Proposition, Simon Knox, Stan Maklan, and Keith ThompsonPart V: The Value of StorytellingChapter 10: Corporate Communication Orchestrated by a Sustainable Corporate Story, Cees B. M. van RielChapter 11: Planning and Communicating Using Stories, Gordon G. ShawChapter 12: Managing the Corporate Story, Mogens Holten LarsenPart VI: Communicating OrganizationsChapter 13: Valuing Expressive Organizations: Intellectual Capital and the Visualization of Value Creation, Jan MouritsenChapter 14: The Communication Advantage: A Constituency-Focused Approach to Formulating and Implementing Strategy, Paul A. Argenti and Janis FormanChapter 15: Self-Absorption and Self-Seduction in the Corporate Identity Game, Lars Thøger Christensen and George CheneyChapter 16: Identity Lost or Identity Found? Celebration and Lamentation over the Postmodern View of Identity in Social Sciences and Fiction, Barbara Czarniawska

Editorial Reviews

"With a challenge to the beliefs about organizational identity, reputations, and branding, a diverse team of contributors reveals a wealth of new ideas for discovering answers to questions troubling contemporary firms."—Business Horizons

From the Publisher