The Food Service Professionals Guide To: Successful Catering: Managing the Catering Operation for Maximum Profit

This new series of fifteen books - The Food Service Professional Guide TO Series from the editors of the Food Service Professional are the best and most comprehensive books for serious food service operators available today.
These step-by-step guides on a specific management subject range from finding a great site for your new restaurant to how to train your wait staff and literally everything in between. They are easy and fast -to-read, easy to understand and will take the mystery out of the subject. The information is "boiled down" to the essence. They are filled to the brim with up to date and pertinent information.

The books cover all the bases, providing clear explanations and helpful, specific information. All titles in the series include the phone numbers and web sites of all companies discussed. What you won’t find are wordy explanations, tales of how someone did it better, or a scholarly lecture on the "theory". Think of them as "Cliff Notes TM" on the subject matter.

Every paragraph in each of the books are comprehensive, well researched, engrossing, and just plain fun-to-read, yet are packed with interesting ideas. You’ll be using your highlighter a lot! The best part aside from the content is they are very moderately price. You can also purchase the whole 15 book series the isbn number is 0-910627-26-6. You are bound to get a great new idea to try on every page if not out of every paragraph. Do not be put off by the low price, these books really do deliver the critical information and eye opening ideas you need you to succeed without the fluff so commonly found in more expensive books on the subject. Highly recommended!

"1111906567"
The Food Service Professionals Guide To: Successful Catering: Managing the Catering Operation for Maximum Profit

This new series of fifteen books - The Food Service Professional Guide TO Series from the editors of the Food Service Professional are the best and most comprehensive books for serious food service operators available today.
These step-by-step guides on a specific management subject range from finding a great site for your new restaurant to how to train your wait staff and literally everything in between. They are easy and fast -to-read, easy to understand and will take the mystery out of the subject. The information is "boiled down" to the essence. They are filled to the brim with up to date and pertinent information.

The books cover all the bases, providing clear explanations and helpful, specific information. All titles in the series include the phone numbers and web sites of all companies discussed. What you won’t find are wordy explanations, tales of how someone did it better, or a scholarly lecture on the "theory". Think of them as "Cliff Notes TM" on the subject matter.

Every paragraph in each of the books are comprehensive, well researched, engrossing, and just plain fun-to-read, yet are packed with interesting ideas. You’ll be using your highlighter a lot! The best part aside from the content is they are very moderately price. You can also purchase the whole 15 book series the isbn number is 0-910627-26-6. You are bound to get a great new idea to try on every page if not out of every paragraph. Do not be put off by the low price, these books really do deliver the critical information and eye opening ideas you need you to succeed without the fluff so commonly found in more expensive books on the subject. Highly recommended!

10.49 In Stock
The Food Service Professionals Guide To: Successful Catering: Managing the Catering Operation for Maximum Profit

The Food Service Professionals Guide To: Successful Catering: Managing the Catering Operation for Maximum Profit

by Sony Bode
The Food Service Professionals Guide To: Successful Catering: Managing the Catering Operation for Maximum Profit

The Food Service Professionals Guide To: Successful Catering: Managing the Catering Operation for Maximum Profit

by Sony Bode

eBook

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Overview

This new series of fifteen books - The Food Service Professional Guide TO Series from the editors of the Food Service Professional are the best and most comprehensive books for serious food service operators available today.
These step-by-step guides on a specific management subject range from finding a great site for your new restaurant to how to train your wait staff and literally everything in between. They are easy and fast -to-read, easy to understand and will take the mystery out of the subject. The information is "boiled down" to the essence. They are filled to the brim with up to date and pertinent information.

The books cover all the bases, providing clear explanations and helpful, specific information. All titles in the series include the phone numbers and web sites of all companies discussed. What you won’t find are wordy explanations, tales of how someone did it better, or a scholarly lecture on the "theory". Think of them as "Cliff Notes TM" on the subject matter.

Every paragraph in each of the books are comprehensive, well researched, engrossing, and just plain fun-to-read, yet are packed with interesting ideas. You’ll be using your highlighter a lot! The best part aside from the content is they are very moderately price. You can also purchase the whole 15 book series the isbn number is 0-910627-26-6. You are bound to get a great new idea to try on every page if not out of every paragraph. Do not be put off by the low price, these books really do deliver the critical information and eye opening ideas you need you to succeed without the fluff so commonly found in more expensive books on the subject. Highly recommended!


Product Details

ISBN-13: 9781601381095
Publisher: Atlantic Publishing Group
Publication date: 01/12/2003
Series: The Food Service Professionals Guide To Series
Sold by: Barnes & Noble
Format: eBook
Pages: 288
File size: 299 KB

Table of Contents

Introduction
1.Getting Started
How Profitable Can Catering Be?9
Are You "Born" for Catering?10
Catering Potential in Your Community13
Choosing a Name14
Insurance Requirements17
2.Types of Catering
The Pros and Cons of Home-Based Catering21
Off-Premises Catering23
On-Premises Catering27
The Best of Both Worlds28
3.Writing A Contract
Contracts and Deposits31
Determining Charges32
Determining Function Space35
Basic Contract Stipulations and Considerations36
Cancellations and Refunds39
Sample Contract Agreement41
4.Staffing & Personnel
Grasp the Basics About Staffing and Personnel43
Employee Recruitment46
Orientation, Training and Motivation50
Compensation53
Uniforms55
Event Order Sheets57
5.The Kitchen and Service Equipment
Facility Requirements and Kitchen Layout59
Major Equipment61
Equipment You Will Need for Your Catering Business62
Finding Equipment for Your Catering Business65
Preparation Equipment66
Kitchen and Serving Equipment68
6.Food Preparation and Menu
Essentials of Menu Making71
Menu Trends72
Determining What Type of Menu to Offer74
Quantities and Portion Sizes76
Particulars of Menu Planning77
Food Preparation80
Catering for Beverage Functions82
Legal Implications of Alcoholic Beverage Catering85
7.Sanitation, Health & Safety Procedures
Causes of Food-Borne Illnesses89
Employee Hygiene92
Sanitation Inspections93
Food Handling95
Safety Procedures97
8.Food Presentation
Creating the "Wow!" Factor99
Guidelines for Tray and Platter Selection and Design101
Essentials of Presentation, Garnishing and Arranging103
Make a Splash!105
9.Marketing & Pricing
Why Marketing is Mandatory109
Define Your Customer112
Business Plan and Market Analysis113
Marketing Your Business Plan114
Marketing Tools117
The Internet and E-Commerce120
Sales and Closing the Sale121
General Pricing Considerations123
Pricing Guidelines125
10.Budgeting & Accounting
Accounting Systems129
Chart of Accounts130
Grasp the Basics of Budgeting132
Income Statement and Balance Sheet134
Understanding Cash Flow135
Financing and Keeping Track of Money138
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