Offering a balance between theory and practice, and adopting an international perspective with case studies and examples from the Americas, Europe and Asia, the book addresses key issues such as corporate social responsibility, the impact of culture on international sport business, innovation and entrepreneurship, and consumer behaviour.
The Global Sport Economy is fascinating reading for students, researchers and practitioners with an interest in sport business and management, sport marketing, the sporting goods industry and distribution and sport governance.
Offering a balance between theory and practice, and adopting an international perspective with case studies and examples from the Americas, Europe and Asia, the book addresses key issues such as corporate social responsibility, the impact of culture on international sport business, innovation and entrepreneurship, and consumer behaviour.
The Global Sport Economy is fascinating reading for students, researchers and practitioners with an interest in sport business and management, sport marketing, the sporting goods industry and distribution and sport governance.
The Global Sport Economy: Contemporary Issues
338The Global Sport Economy: Contemporary Issues
338Paperback
Product Details
ISBN-13: | 9780367729004 |
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Publisher: | Taylor & Francis |
Publication date: | 12/18/2020 |
Series: | Routledge Research in Sport Business and Management |
Pages: | 338 |
Product dimensions: | 6.12(w) x 9.19(h) x (d) |