The Great Reset: How the Post-Crash Economy Will Change the Way We Live and Work

by Richard Florida

Overview

From Richard Florida, author of the bestselling books The Rise of the Creative Class and Who’s Your City?, comes a book that frames the economic meltdown of 2008–09 not as a crisis but as an opportunity to “reset.” In doing so, he paints a fascinating picture of what our economy, society, and geography will look like—of how we will work and live—in the future.

Product Details

ISBN-13:	9780062009050
Publisher:	HarperCollins
Publication date:	07/05/2011
Edition description:	Reprint
Pages:	240
Sales rank:	1,086,370
Product dimensions:	5.30(w) x 7.90(h) x 0.70(d)

About the Author

Author of the bestselling The Rise of the Creative Class and Who's Your City? Richard Florida is a regular columnist for The Atlantic. He has written for the New York Times, the Wall Street Journal, The Economist, and other publications. His multiple awards and accolades include the Harvard Business Review's Breakthrough Idea of the Year. He was named one of Esquire magazine's Best and Brightest (2005) and one of BusinessWeek's Voices of Innovation (2006). He lives in Toronto, Canada.

Table of Contents

New Preface for the Paperback Edition vii

Part I Past as Prologue

1 The Great Reset 3

2 The Crisis Most Like Our Own 10

3 Urbanism as Innovation 18

4 The Most Technologically Progressive Decade 25

5 Suburban Solution 30

6 The Fix Is In 37

7 Unraveling 41

Part II Redrawing the Economic Map

8 Capital of Capital 49

9 Who's Next? 55

10 Fire Starter 61

11 Big Government Boomtowns 66

12 Death and Life of Great Industrial Cities 71

13 Northern Light 87

14 Sun Sets on the Sunbelt 92

Part III A Hew Way of Life

15 The Reset Economy 105

16 Good Job Machine 116

17 The New Normal 129

18 The Great Resettle 141

19 Big, Fast, and Green 151

20 The Velocity of You 156

21 Faster Than a Speeding Bullet 164

22 Renting the Dream 171

23 Resetting Point 180

Acknowledgments 188

References 190

Index 215

Editorial Reviews

In his usual lucid and compelling way, Florida argues that elected officials ‘need to get over their love affair with big renewal projects’ and steer money toward neighborhood ventures that improve people’s lives.” — —Harvard Business Review

“Enticingly contrarian” — —New York Post

“The Great Reset is an interesting, provocative and intelligent book. Florida is a witty and entertaining writer…It’s well worth reading as a starting point for the future that’s coming our way whether we’re ready or not.” — —Miami Herald

“Richard Florida can be counted among the great prophets of our age. This incredibly interesting and well-written commentator on the socio-economics of the modern era has hit yet another grand slam, eclipsing his phenomenal ‘Rise of the Creative Class.’” — —Falls Church News-Press

“A breath of fresh air for anyone hoping that Americans (and economists) will learn from their past mistakes.” — —The Daily Beast

“A thoughtful, generally hopeful assessment of where we are now, how we got here—and how we can rebuild in the future.” — —BizEd magazine

[U]seful in inspiring thinking about the future of communities, of different types of jobs, and of the nature of work itself.” — —The Conference Board Review

“The Great Reset shows how new technology and the new geographies of living and working come together to drive recovery….must reading for anyone who wants to understand where we are now and where we are headed.” — —Chris Anderson, editor, Wired magazine

“This timely and thought-provoking book gives us important insights into the reshaping of America’s economic and physical landscape.” — —Jeffrey D. Sachs, director of the Earth Institute, Columbia University

From the Publisher

A thoughtful, generally hopeful assessment of where we are now, how we got here—and how we can rebuild in the future.

BizEd magazine

A breath of fresh air for anyone hoping that Americans (and economists) will learn from their past mistakes.

The Daily Beast

Enticingly contrarian

New York Post

[U]seful in inspiring thinking about the future of communities, of different types of jobs, and of the nature of work itself.

The Conference Board Review

In his usual lucid and compelling way, Florida argues that elected officials ‘need to get over their love affair with big renewal projects’ and steer money toward neighborhood ventures that improve people’s lives.

Harvard Business Review

The Great Reset is an interesting, provocative and intelligent book. Florida is a witty and entertaining writer…It’s well worth reading as a starting point for the future that’s coming our way whether we’re ready or not.

Miami Herald

The Great Reset shows how new technology and the new geographies of living and working come together to drive recovery….must reading for anyone who wants to understand where we are now and where we are headed.

Chris Anderson

This timely and thought-provoking book gives us important insights into the reshaping of America’s economic and physical landscape.

Jeffrey D. Sachs

Richard Florida can be counted among the great prophets of our age. This incredibly interesting and well-written commentator on the socio-economics of the modern era has hit yet another grand slam, eclipsing his phenomenal ‘Rise of the Creative Class.’

Falls Church News-Press

Enticingly contrarian

New York Post

The Great Reset is an interesting, provocative and intelligent book. Florida is a witty and entertaining writer…It’s well worth reading as a starting point for the future that’s coming our way whether we’re ready or not.

Miami Herald

"A thoughtful, generally hopeful assessment of where we are now, how we got here—and how we can rebuild in the future."

BizEd Magazine