“Heart of Innovation blew my mind. I've been involved with 100s of startups. I wish someone had traveled back in time and given me this book before my first startup. It would've saved me a lot of grief and heartache."
—James Altucher, author of Choose Yourself and The Big Book of Crypto
“If you can't do what I did and learn deliberate innovation directly from Matt and Merrick, this is the book you need."
—Joy Buolamwini, founder, The Algorithmic Justice League
"This book will help you unlock your blockers and inspire you to look meaningfully at how changing behavior creates results. Actionable and relatable, a worthwhile read."
—Elizabeth Cutler, cofounder, SoulCycle and Peoplehood
“Provides unique insight into the process of innovation and the difference between ‘innovation’ and ‘invention’. The authors give a new way to think about successful products and services as well as strategies for disrupting the status quo. More than just a book for businessmen and entrepreneurs, it is a compelling narrative with lessons for anyone who wants to create change.”
—Richard Rashid, founder, Microsoft Research
“The Heart of Innovation will find a place on the bookshelves of entrepreneurs everywhere who compulsively read books on innovation, hoping to learn how dressing right, shooting for the stars, and being persistent when faced with seemingly insurmountable obstacles will lead them to stumble into founding the next Google. It’s a book filled with good advice and compelling stories that may accidentally help hard-to-launch start-ups get unstuck.
But that’s not the goal of this entirely unique book on how to snap out of the “waking dream” of biases and behaviors that come pre-packaged in human psychology, ready to sabotage creative acts and innovation in all aspects of life. This book will attract those who would never buy a business book about start-ups. Most people, in other words. It is a book about the difference between accidental success and deliberate success. Its primary message rings as true for students, scientists, educators, and professionals from all walks of life as it does those steeped in the start-up culture of Silicon Valley because it is grounded in the science of Nobel laureate Daniel Kahneman and his extensive network of collaborators who established the fields of social psychology, behavioral economics, and decision-making forty years ago. It is the science and practice of identifying and measuring authentic demand—that is, demand that, once recognized, cannot not be satisfied.
The curious logic of “not not” that occupies much of this engaging text is just one of the narratives that makes this book hard to put down. The authors masterfully weave these themes into the compelling story of the difference between accidental and deliberate innovation. In their world, accidental success is sheer luck, but deliberate innovation requires study, preparation, and repetition. It might be hard to square that mindset with the quick-hit culture of tech startups, but it is sure to appeal to most others who—seeking to unlock their full creative potential—are willing to be deliberate in achieving success in today's rapidly-changing world. A collaboration between celebrated academics, seasoned industrial innovators, and high-risk investors, The Heart of Innovation will become an indispensable guide to unlocking the power of creativity.”
—Rich DeMillo, Former CTO, Hewlett Packard, CEO Telcordia, Bellcore, Dean, Georgia Tech College of Computing
“An insightful and though-provoking book that highlights the importance of creating products and services that solve a problem or tension in consumers lives and are free from internal biases. It offers practical guidance and real-world examples that will inspire entrepreneurs, business leaders, and innovators to put consumers in the center of product development. I highly recommend this book to anyone who is interested in innovation and business success.”
—Virginia Weil, Global President of Innovation Ipsos
The Heart of Innovation: A Field Guide for Navigating to Authentic Demand
Narrated by Alex Knox
Matt ChanoffUnabridged — 4 hours, 40 minutes
The Heart of Innovation: A Field Guide for Navigating to Authentic Demand
Narrated by Alex Knox
Matt ChanoffUnabridged — 4 hours, 40 minutes
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Overview
Books on innovation mostly focus on how to nurture innovative cultures and brainstorm ideas. The Heart of Innovation is the first popular book to concretely delve into what innovations really are and how to create them. Many attempts at innovation fail because customers turn out to be indifferent. The key to success is to uncover unmet authentic demand; what customers cannot be indifferent to. Through fresh case studies, ranging from how SoulCycle revolutionized the fitness industry, to how IBM built an $8 billion business on the Web, to a single mother ending abuse in a slum in Africa, The Heart of Innovation explores how authentic demand is often hidden or taken for granted.
The first half of the book explores cases where people accidentally found their way to meeting an unmet authentic demand-or failed to. The second half of the book provides a field guide to methodically identifying and building products, services, and businesses around authentic demand.
Editorial Reviews
2023-10-23
Chanoff, Furst, Sabbah, and Wegman offer a new interpretation of innovation—and a more systematic way to approach it—in this nonfiction work.
Innovation is not the same as mere invention, aver the authors; while the latter could be a mere “flash in the pan,” the former always precipitates a substantive and lasting shift in human behavior and will “become embedded in the world outside the innovator’s head.” For this to happen, the innovator must satisfy a profound desire on the part of the prospective user. “Successful innovation also must connect with the deep selves, the motivations, the pride, validation, ambition, et cetera of the people for whom the innovation is intended.” The authors devote this analytically rigorous text to an assessment of this hunger, what they call “authentic demand,” something that’s not reducible to either a rational calculation or a frenzied response to fancy marketing or sweeping trends. Authentic demand arises when the consumer considers the lack of a product to be a problem, “almost as a violation of something important.” This means that consumers will not be able to forgo products that so obviously and seamlessly make sense in their lives. The authors, all of whom have extensive business and academic experience with innovation, describe a “deliberate methodology” for finding that elusive authentic demand, and they provide the means for diagramming various situations to locate it. Some of the ground they cover is a stale rehashing of the business book genre’s shopworn tropes—the discussions of confirmation bias and creating a culture of “radical candor” seem perfunctory and obligatory. Still, the book is both surprisingly original and practically oriented and should be genuinely helpful to anyone looking to clarify what innovation is—and how to harness it.
A thoughtful, concise, and practical guide to commercial innovation.
Product Details
| BN ID: | 2940159275509 |
|---|---|
| Publisher: | Ascent Audio |
| Publication date: | 12/26/2023 |
| Edition description: | Unabridged |
| Sales rank: | 1,204,994 |
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