The Innovator's Guide to Growth: Putting Disruptive Innovation to Work

by Scott D. Anthony, Mark W. Johnson, Joseph V. Sinfield, Elizabeth J. Altman

Overview

More than a decade ago, Clayton Christensen's breakthrough book The Innovator's Dilemma illustrated how disruptive innovations drive industry transformation and market creation. Christensen's research demonstrated how growth-seeking incumbents must develop the capability to deflect disruptive attacks and seize disruptive opportunities.

In The Innovator's Guide to Growth, Scott Anthony, Mark Johnson, Joseph Sinfield, and Elizabeth Altman take the subject to the next level: implementation. The authors explain how to create this crucial capability for unlocking disruption's transformational power.

With a foreword by Christensen, this book provides a set of market-proven tools and approaches to innovation that have been honed through fieldwork with innovative companies like Procter & Gamble, Johnson & Johnson, Pepsi, Intel, Motorola, SAP, and Cisco Systems. The book shows you how to:

Follow a market-proven process — so your company can reliably create blockbuster businesses
Create structures, systems, and metrics — so the disruptive innovations that will power your firm's future growth receive the funding and personnel needed to succeed
Create a common language of disruptive innovation — so managers can reach consensus around counterintuitive courses of action

Incisive and practical, this book helps your company take the steps necessary to benefit from disruption — instead of being eclipsed by it.

Product Details

ISBN-13:	9781591398462
Publisher:	Harvard Business Review Press
Publication date:	05/27/2008
Pages:	320
Product dimensions:	7.40(w) x 9.10(h) x 1.30(d)

About the Author

Scott D. Anthony is president of Innosight, a consultancy cofounded by Clayton Christensen that helps organizations build innovation expertise.
Mark W. Johnson is chairman and cofounder of Innosight.
Joseph V. Sinfield is a senior partner at Innosight and an assistant professor of civil engineering at Purdue University.
Elizabeth J. Altman is vice president of strategy and business development in Motorola's Mobile Devices business.

Table of Contents

Foreword   Clayton M. Christensen     vii
Acknowledgments     xv
Introduction: Your Guide to Growth     1
Precursors to Innovation     19
Identify Opportunities
Identifying Nonconsumers     45
Identifying Overshot Customers     65
Identifying Jobs to Be Done     87
Formulate and Shape Ideas
Developing Disruptive Ideas     121
Assessing a Strategy's Fit with a Pattern     147
Build the Business
Mastering Emergent Strategies     171
Assembling and Managing Project Teams     199
Build Capabilities
Organizing to Innovate     225
Innovation Metrics     247
Conclusion     261
Frequently Asked Questions     273
Notes     281
Index     289
About the Authors     297

Editorial Reviews

. . . the authors have provided a model that should help companies spot and seize opportunities for growth . . .

The Financial Times