Table of Contents
Foreword Morgan Housel xiii
Preface or: How I Learned to Stop Worrying and Read this Book xv
Introduction: Of Worms & Wealth 1
Part 1 The Rules of Behavioral Self-Management 9
Paradox of Primates & Formalwear 11
Rule #1 You Control What Matters Most 22
Rule #2 You Cannot Do This Alone 27
Rule #3 Trouble Is Opportunity 34
Rule #4 If You're Excited, It's A Bad Idea 39
Rule #5 You Are Not Special 45
Rule #6 Your Life Is The Best Benchmark 50
Rule #7 Forecasting Is For Weathermen 59
Rule #8 Excess Is Never Permanent 67
Rule #9 Diversification Means Always Having To Say You're Sorry 74
Rule #10 Risk Is Not A Squiggly Line 81
Applying the Rules of Behavioral Self-Management 90
Part 2 Behavioral Investing 93
The State of Money Management 99
Managing Behavioral Risk 110
The Four Cs of Rule-Based Behavioral investing 122
The Five Ps of Investing 153
Epilogue. Behavioral Investing In A World Gone Mad 207
Bibliography 213
Endnotes 221
Index 233