The Modern American Wine Industry: Market Formation and Growth in North Carolina / Edition 1

by Ian M Taplin

Overview

This study is both a history of the American wine industry and an examination of its current structure and performance. In analysing market formation, Taplin focuses on a complex network of winery owners, winemakers and grape growers to see how relationships have shaped the evolution of this sector.

Product Details

ISBN-13:	9781848931367
Publisher:	Taylor & Francis
Publication date:	02/01/2011
Series:	Studies in Business History , #1
Pages:	224
Product dimensions:	6.12(w) x 9.19(h) x (d)

Table of Contents

Preface; Introduction; Chapter 1 Districts, Networks and Knowledge Brokering; Chapter 2 From the Beginnings to Prohibition; Chapter 3 Post-Prohibition to the 1990s; Chapter 4 Emergence of a Wine Cluster; Chapter 5 Market Growth, Differentiation and Legitimacy; Chapter 6 Cluster Consolidation: Networks, Quality and Wine Tourism; Conclusion;