The Naming Book: 5 Steps to Creating Brand and Product Names that Sell

by Brad Flowers

Overview

NAME YOUR BUSINESS. TELL YOUR STORY.

Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business—and it needs to stand out.

In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You’ll learn how to:

• Set clear goals for your name and brand before you start
• Craft a brainstorming list based on your business mission
• Build a brand unique to you by creating your own word
• Find the balance between “cool” and clear
• Narrow down your list of names with five easy tests

Product Details

ISBN-13:	9781613084236
Publisher:	Entrepreneur Press
Publication date:	03/17/2020
Sold by:	Barnes & Noble
Format:	eBook
Pages:	164
File size:	1 MB

About the Author

Brad Flowers started Bullhorn, an agency that builds confident brands with language and design, in 2008 when he realized he didn’t want to teach and wasn’t prepared to do much else. Brad leads naming and language generation at Bullhorn. He has a degree in English literature, 2 kids, and a wife who reminds him that he isn’t as smart as he thinks.

Table of Contents

Introduction
Step 1. Setting the Criteria: How to Know What Is Good
Step 2. Brainstorming: How to Get the Ideas Out
Step 3. Compiling: Going from Ideas to Names
Step 4. Widening the Net: Using Research as a Tool
Step 5. Deciding on the Name: What to Cut, What to Keep
Next Steps