The Packaging Development Process: A Guide for Engineers and Project Managers

by Kristine DeMaria

Overview

The Packaging Development Process: A Guide for Engineers and Project Managers presents the techniques necessary for creating, testing, and launching packaging, in one convenient reference book. It does so by explaining each step of how a packaging project evolves from the business plan to product launch, with an emphasis on the financial and human

Product Details

ISBN-13:	9781040077955
Publisher:	CRC Press
Publication date:	12/01/1999
Sold by:	Barnes & Noble
Format:	eBook
Pages:	101
File size:	2 MB

Table of Contents

FOREWORD Preface Introduction Packaging Development Process Flow Chart Phase I: Planning Project Initiation Project Teams Business Planning & Goals Project Charter Team Meetings Packaging Project Examples 2. Identify Package Concepts Project Categories Where Ideas Come From Brainstorming & Creative Thinking Activities Packaging Project Examples 3. Feasibility Assessment Five Steps of Feasibility Assessment Gathering Information Project Reviews Packaging Project Examples 4. Consumer Testing For Packaging Consumer Concept Testing Develop Package Prototypes Consumer Usage Testing Consumer Packaging Test Methods Packaging Project Examples 5. Final Concept Evaluation Concept Evaluation Financial Requirement Go or Stop Decision Packaging Project Examples Phase II: Proving Functionality 6. Proving Functionality Developing a Test Plan Packaging Material Testing Finished Package Testing Package Environments Crisis Management Plant Trials Final Approval Packaging Project Examples Phase III: Package Launch 7. Package Launch Production Start-up Monitoring Performance Packaging Project Examples Bibliography/Index

Editorial Reviews

Outlines the steps involved in completing a packaging project from project initiation through the identification of package concepts; the feasibility assessment; consumer testing for packaging; final concept evaluation; proving functionality; and the package launch. Three case studies are used throughout to show how and when each of the techniques required should be applied. Written by an industry consultant, the volume is suitable as a text for a project-oriented course for upper level packaging students as well as for students from related disciplines. Annotation c. Book News, Inc., Portland, OR (booknews.com)

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