The Phoenix Encounter Method: Lead Like Your Business Is on Fire!

by Ian C. Woodward, Ram Charan, V. "Paddy" Padmanabhan, Sameer Hasija

Overview

A radical new leadership strategy to transform business as we know it—from a dream team of INSEAD professors and mega-bestselling author Ram Charan

The business landscape is littered with the wreckage of companies that crashed and burned when an apocalypse came—in the shape of new competitive technologies, upstart entrants, demographic shifts, and new world orders. Who can feel safe in firestorm change?

The authors of The Phoenix Encounter Method don’t advise safety. In fact, their method of leadership thinking requires you to imagine burning your business to the ground—throwing yourself into a firestorm change—and turning the upheaval to your organization’s advantage. It can then rise, phoenix-like, from the ashes, stronger and more powerful than ever.

Written with a sense of urgency and purposefully radical provocation, The Phoenix Encounter Method represents the forward thinking of legendary business guru Ram Charan and professors from the senior global leadership program of INSEAD, one of the world’s top graduate business schools. The resulting methodology, based on analysis of thousands of articles, studies, reports, and academic and business practice, was field tested in real-life Phoenix Encounters conducted with more than fifteen hundred senior executives—from startups and family businesses to legacy companies—representing a broad range of industry and sectors in both developed and developing economies.

Whatever your sector or industry, if you’re responsible for your organization’s ability to use change as a transformative opportunity, you’ll appreciate the dramatic impact The Phoenix Encounter Method will have on you, your leadership, and your organization.

Product Details

ISBN-13:	9781264257638
Publisher:	McGraw Hill LLC
Publication date:	10/21/2020
Pages:	352
Sales rank:	430,992
Product dimensions:	5.80(w) x 9.10(h) x 1.40(d)

About the Author

Ian C. Woodward is Professor of Management Practice and Director of their flagship Advanced Management Program, INSEAD.

V. “Paddy” Padmanabhan is Unilever Chaired Professor of Marketing and Academic Director, Emerging Markets Institute, INSEAD.

Sameer Hasija is Professor and Area Chair of Technology and Operations Management, INSEAD.

Ram Charan is a world-renowned business guru who has spent the past 35 years working with many of the leading CEOs and companies of our time. His work has appeared in Harvard Business Review, Fortune, BusinessWeek, Time, Chief Executive, and USA TODAY.





Ram Charan is the coauthor of bestsellers Execution and Confronting Reality and the author of What the CEO Wants You to Know and 10 other books. A noted expert on business strategy, he has coached some of the world's most successful CEOs and helped companies like GE, Bank of America, Verizon, KLM, and Thomson shape and implement their strategic direction.

Table of Contents

Introduction: Are You on Fire? 1

Part I Phoenix Seeking: Encounter Groundwork

Chapter 1 Phoenix or Dodo? 13

Chapter 2 Leadership Thinking in Firestorm Disruption 31

Chapter 3 The Phoenix Encounter Method 47

Chapter 4 The Phoenix Attitude 71

Chapter 5 Phoenix Tools and Habits: Extra Strategic Perception 91

Part II Phoenix Burning: Encounter Battlefield

Chapter 6 Scanning Firepower for Extreme Attack and Horizon Defense 111

Chapter 7 All Digital Firepower, All the Time 123

Chapter 8 Platforms: The Ecosystem Firepower 143

Chapter 9 The Firepower of Indispensable Technologies 159

Chapter 10 Targeted Technology Firepower 177

Chapter 11 Firepower Far Beyond Technology 197

Chapter 12 Firepower from Combinatorial Innovation 219

Part III Phoenix Rising: Encounter Breakthrough

Chapter 13 Blueprint for Breakthrough 239

Chapter 14 Phoenix Leaders: Dreamers and Doers 255

Chapter 15 Conclusion: The Phoenix Rises 271

Afterword: Final Reflection 279

Acknowledgments 283

Notes 285

Index 330