The Political Language of Food addresses why the language used in the production, marketing, selling, and consumption of food is inherently political. Food language is rarely neutral and is often strategically vague, which tends to serve the interests of powerful entities.Boerboom and his contributors critique the language of food-based messages and examine how such language—including idioms, tropes, euphemisms, invented terms, etc.—serves to both mislead and obscure relationships between food and the resulting community, health, labor, and environmental impacts. Employing diverse methodologies, the contributors examine on a micro-level the textual and rhetorical elements of food-based language itself. The Political Language of Food is both timely and important and will appeal to scholars of media studies, political communication, and rhetoric.
Samuel Boerboom is assistant professor of media studies in the Department of Communication and Theatre at Montana State University Billings.
Table of Contents
Introduction: How does food language function politically?Samuel BoerboomChapter 1Tracing the “Back to the Land” Trope: Self-Sufficiency, Counterculture, and CommunityJessica M. ProdyChapter 2 Végétariens Radicaux: John 'swald and the Trope of Sympathy in Revolutionary ParisJustin KillianChapter 3 The Revolution Will Not Be (Food) Reviewed: Politics of Agitation and Control of Occupy KitchenAmy PasonChapter 4 Haute Colonialism: Exocitizing Povery in Bizarre Foods AmericaCasey Ryan KellyChapter 5 Pungent Yet Problematic: The Class-Based Framing of Ramps in the New York Times and the Charleston GazetteMelissa BoehmChapter 6Constructing Taste and Waste as Habitus: Food and Matters of Access and In/SecurityLeda CooksChapter 7Tying the Knot: How Industry and Advocacy Organizations Market Language as HumaneJoseph L. AbisaidChapter 8Corn Allergy: Public Policy, Private DevastationKathy BradyChapter 9 Family Farms with Happy Cows: A Narrative Analysis of Horizon Organic Dairy Packaging LabelsJennifer L. AdamsChapter 10Chipotle Mexican Grill’s Meatwashing Propaganda: Corporate-Speak Hiding Suffering of “Commodity” AnimalsEllen W. GorsevskiChapter 11Corporate Colonization in the Market: Discursive Closures and the Greenwashing of Food DiscourseMegan A. Koch and Cristin A. ComptonChapter 12Mistaken Consensus and the Body-as-Machine AnalogySamuel Boerboom