The Portable MBA in Economics

by Philip K. Y. Young, John J. McAuley

Overview

This essential addition to the acclaimed Portable MBA Series contains an important group of concepts and skills in order to understand the business environment along with a framework for making business decisions. Demonstrates how to assess economic news and apply this information to business forecasting and such problems as pricing product and whether to initiate a marketing campaign. Features an economic tool kit which explains economic indicators, the Federal Reserve's role, foreign trade and exchange rates, how to analyze demand for a product and pricing cost benefit evaluation. Includes numerous examples and case studies.

Product Details

ISBN-13:	9780471595267
Publisher:	Wiley
Publication date:	04/14/1994
Series:	The Portable MBA Series , #19
Pages:	304
Product dimensions:	7.17(w) x 10.26(h) x 1.12(d)

About the Author

Philip K. Y. Young is the author of The Portable MBA in Economics, published by Wiley.

John J. McAuley is the author of The Portable MBA in Economics, published by Wiley.

Table of Contents

Business and Economics.

MACROECONOMICS.

Measuring Economic Activity.

The Business Cycle.

Producing Goods and Services.

Inflation and Unemployment.

Economic Lubricants.

A Borderless World.

MICROECONOMICS.

Understanding the Market Process.

Consumer Respnse.

Producer Response.

Putting It All Together.

Appendix.

Glossary.

Notes.

Index.

What People are Saying About This

Thomas Resele-Tiden

In marketing our firm's U.S. government securities to cventral bankers worldwide, The Portable MBA in Economics will be a handy reference for me and anyone in similar positions who follows the U.S. and world economies closely.

L. Rabuffo

As an executive responsible for guiding the operations of our company's overseas businesses, I was very impressed with this book's relevancy to the global business environment.

Robert Dederick

Young and McAuley have provided a large dose of information in a remarkably pain-free form. As presented by them, economics actually can be enjoyable.

Ralph Samuelson

This work by Philip Young and John McAuley offers a very clear understanding of current economic issues, both national and international.

Philip Berry

The economic theory that I learned in my MBA program came alive with the many business applications presented in this book.

William C. Freund

The Portable MBA in Economics provides a clear and interesting explanation of the basic mechanics of the American economy and would be particularly useful for anyone who participates in financial markets.