The Postcolonial Cultural Industry: Icons, Markets, Mythologies

by S. Ponzanesi

Overview

The Postcolonial Cultural Industry makes a timely intervention into the field of postcolonial studies by unpacking its relation to the cultural industry. It unearths the role of literary prizes, the adaptation industry and the marketing of ethnic bestsellers as new globalization strategies that connect postcolonial artworks to the market place.

Product Details

ISBN-13:	9781137272584
Publisher:	Palgrave Macmillan UK
Publication date:	05/13/2014
Edition description:	2014
Pages:	272
Product dimensions:	5.60(w) x 8.60(h) x 0.70(d)

About the Author

Sandra Ponzanesi is Professor of Gender and Postcolonial Studies, Department of Media and Culture Studies, Utrecht University, the Netherlands. Among her main publications are: Paradoxes of Postcolonial Culture (2004), Postcolonial Cinema Studies (2012), Deconstructing Europe (2012), Gender, Globalization and Violence (2014), Postcolonial Transitions in Europe (2016).

Table of Contents

List of Illustrations Acknowledgements Introduction 1. The Postcolonial Cultural Industry: Notes on Theory and Practice 2. Literary Prizes and the Award Industry 3. Boutique Postcolonialism: Cultural Value and the Canon 4. Advertising the Margins: Translation and Minority Cultures 5. The Adaptation Industry. The Cultural Economy of Postcolonial Film Adaptations 6. Postcolonial Chick Lit: Postfeminism or Consumerism? Bibliography

Editorial Reviews

'In the many 'scattered speculations' on a robust global marketplace for cultural exotica, repeatedly the stress has fallen on the appropriation, reification, and commodification of postcolonial artworks. Sandra Ponzanesi's The Postcolonial Cultural Industry offers a refreshingly new take on the contemporary scene. Even as she investigates precisely how culture industries (film studios to presses) capitalize on all things postcolonial, Ponzanesi highlights those artworks that routinely escape commodification through their canny renegotiation of the culture games. A must read for scholars of cultural globalization, The Postcolonial Cultural Industry is a critically astute and intellectually lively book on the political economy of postcolonial studies.' - Bishnupriya Ghosh, University of California, USA

From the Publisher