This is a must-read masterpiece. At college football’s most critical moment, John Talty and Armen Keteyian have delivered a blockbuster—the definitive, spellbinding, never-before-told story of the sport’s wildest period.” — Paul Finebaum, ESPN college football analyst and New York Times bestselling author of My Conference Can Beat Your Conference: Why the SEC Still Rules College Football
“No one has chronicled the increasingly bizarre world of college football with greater depth, breadth, and clarity than Armen Keteyian has. Here Keteyian and John Talty bring perspective to our current hypercharged era, with its unprecedented money, exposure, and pressure, while managing to personalize the price paid by those who still care about the sport’s soul. The chapters on the Michigan-Harbaugh saga alone justify the purchase of this great book. I wish I’d written it.” — John U. Bacon, New York Times bestselling author of Overtime: Jim Harbaugh and the Michigan Wolverines at the Crossroads of College Football