The Public and the National Agenda: How People Learn About Important Issues / Edition 1

The Public and the National Agenda: How People Learn About Important Issues / Edition 1

by Wayne Wanta
ISBN-10:
0805824618
ISBN-13:
9780805824612
Pub. Date:
06/01/1997
Publisher:
Taylor & Francis
ISBN-10:
0805824618
ISBN-13:
9780805824612
Pub. Date:
06/01/1997
Publisher:
Taylor & Francis
The Public and the National Agenda: How People Learn About Important Issues / Edition 1

The Public and the National Agenda: How People Learn About Important Issues / Edition 1

by Wayne Wanta
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Overview

Focusing on the agenda-setting function of the news media from an information processing standpoint, this volume examines how individuals expose themselves to news media content and how this content translates into issue salience. It utilizes the individual as the unit of measurement. Many agenda-setting studies have used the issue, rather than the individual, as the unit of measurement. By employing an "agenda-setting susceptibility" index, the book details how individuals who actively process information in the news media are most susceptible to agenda-setting effects. Merging agenda-setting with research in information processing and uses and gratifications, it proposes and tests a causal model of media agenda-setting influences by examining demographics, psychological factors, and behavioral variables of individuals.

Product Details

ISBN-13: 9780805824612
Publisher: Taylor & Francis
Publication date: 06/01/1997
Series: Routledge Communication Series
Edition description: New Edition
Pages: 132
Product dimensions: 6.00(w) x 9.00(h) x 0.39(d)

Table of Contents

Contents: Preface. Theoretical Underpinnings of the Agenda-Setting Process. The Agenda-Setting Susceptibility Measure. Effects of Demographic and Psychological Variables on Agenda Setting. Effects of Behavioral Variables on Agenda Setting. Putting It All Together: How the Agenda-Setting Process Works. Effects of Different Media on Agenda Setting. The Role of Nonmedia Sources in the Agenda-Setting Process. Expanding the Agenda-Setting Hypothesis. Social Learning in the Agenda-Setting Process. References.
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