This groundbreaking work explores media scholar Sut Jhally's thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions - analogous to Durkheim's description of objects as totems.
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The Religious Dimensions of Advertising
This groundbreaking work explores media scholar Sut Jhally's thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions - analogous to Durkheim's description of objects as totems.
54.99
In Stock
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The Religious Dimensions of Advertising
190![The Religious Dimensions of Advertising](http://img.images-bn.com/static/redesign/srcs/images/grey-box.png?v11.11.4)
The Religious Dimensions of Advertising
190Paperback(1st ed. 2006)
$54.99
54.99
In Stock
Product Details
ISBN-13: | 9781349535453 |
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Publisher: | Palgrave Macmillan US |
Publication date: | 12/20/2006 |
Series: | Religion/Culture/Critique |
Edition description: | 1st ed. 2006 |
Pages: | 190 |
Product dimensions: | 5.51(w) x 8.50(h) x (d) |
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