Insane Clown Posse's first national release,
Riddle Box, failed to expand the Detroit
shock rock/
rap duo's audience, which probably came as no surprise to anyone, especially
ICP. Success never came easy to
Violent J and
Shaggy Two Dope, so the tenuous marketing commitment from
Jive Records did nothing to dampen the act's spirits. Setting off a series of record-label conflicts,
ICP soon left
Jive, and due mostly to their own marketing and touring campaigns, there were other labels willing to literally risk millions in an attempt to tap the rappers' commercial potential. Later decisions to follow a
Kiss-like publicity and merchandising program proved fruitful, but at the time, music was all
ICP had to promote. "Unconvincing" is the first word that comes to mind when attempting to describe the stiff, humorless rhymes and bland beats that fill
Riddle Box. The gangsta put-ons and misogynistic boasting are impossible to take seriously, and unlike even mediocre
hip-hop, this music offers little insight into urban existence. Perhaps
ICP's more dynamic delivery and second-rate
Cypress Hill aesthetic elevates
Riddle Box just above its predecessors, but all of the group's musical work is so far below any reasonable
rap/
rock standard that it hardly matters. This 1995 effort shouldn't disappoint fans of the group, but serious
hip-hop and
metal listeners -- unimpressed with
ICP's extra-musical theatrics -- should avoid
Riddle Box like every other episode in the "dark carnival."
Kiss had more than a few legitimate
pop/rock hooks,
Gwar and
Green Jelly can be creative and humorous in their delivery, but the appeal of
Insane Clown Posse is based solely on marketing savvy and prurient appeal. That
ICP has managed to build a multi-platinum empire on a house of joker cards says as much (or more) about the scatological decline of American pop culture as it does about the duo's business acumen. ~ Vincent Jeffries
![Eazy-Duz-It [Bonus Tracks]](http://prodimage.images-bn.com/pimages/0602537503025_p0_v2_s90x140.jpg "Eazy-Duz-It [Bonus Tracks]")
