The Right Talk: How Conservatives Transformed the Great Society into the Economic Society

by Mark A. Smith

Overview

Political analyst Mark Smith offers the most original and compelling explanation yet of why America has swung to the right in recent decades. How did the GOP transform itself from a party outgunned and outmaneuvered into one that defines the nation's most important policy choices?



Conventional wisdom attributes the Republican resurgence to a political bait and switch—the notion that conservatives win elections on social issues like abortion and religious expression, but once in office implement far-reaching policies on the economic issues downplayed during campaigns. Smith illuminates instead the eye-opening reality that economic matters have become more central, not less, to campaigns and the public agenda. He analyzes a half century of speeches, campaign advertisements, party platforms, and intellectual writings, systematically showing how Republican politicians and conservative intellectuals increasingly gave economic justifications for policies they once defended through appeals to freedom. He explains how Democrats similarly conceived economic justifications for their own policies, but unlike Republicans they changed positions on issues rather than simply offering new arguments and thus helped push the national discourse inexorably to the right.



The Right Talk brings clarity, reason, and hard-nosed evidence to a contentious subject. Certain to enrich the debate about the conservative ascendancy in America, this book will provoke discussions and reactions for years to come.

Product Details

ISBN-13:	9780691141008
Publisher:	Princeton University Press
Publication date:	04/12/2009
Edition description:	New Edition
Pages:	32
Product dimensions:	5.80(w) x 8.90(h) x 0.70(d)

About the Author

Mark A. Smith is Associate Professor of Political Science and Adjunct Professor of Communication at the University of Washington. He is the author of American Business and Political Power: Public Opinion, Elections, and Democracy.

Table of Contents

Chapter 1: Introduction 1

Chapter 2: The Role of Rhetoric in the Formation of Policy 21

Chapter 3: Economic Insecurity and Its Rhetorical Consequences 47

Chapter 4: The Building of Conservatives? Intellectual Capacity 73

Chapter 5: The Move to Economic Arguments by Conservative Intellectuals 95

Chapter 6: The Rhetorical Adaptations of the Republican Party 123

Chapter 7: Democrats and the Long Shadow of Deficit Politics 151

Chapter 8: The Republicans? Electoral Edge on the Economy 178

Chapter 9: The Broad Reach and Future Prospects of Economic Rhetoric 203

Notes 219

Acknowledgments 253

Index 255

What People are Saying About This

Entman

The Right Talk explains how conservatives reshaped American politics by seizing the political advantage on economic growth and security. The book reveals that the conservative movement reframed rather than changed its traditional policy goals, emphasizing lower taxes and smaller government as the path to prosperity rather than as a guarantor of freedom. In the wake of growing economic insecurity since 1970, through organization and skilled rhetoric, conservative Republicans successfully cast Democrats as the dreary party of 'fiscal responsibility.' This is a fascinating, complex, clearly written study that creatively interlaces data and penetrating analytical insights to show the continued importance of economics to voters. The Right Talk marks a significant advance in our understanding of American political communication and party politics.
— Robert M. Entman, George Washington University

Andrew Rich

Mark Smith offers a new account of why Democrats are having such trouble in American elections. Republicans are winning not despite the economy but largely because of the economy, or at least because of how they frame their rhetoric and arguments around the economy. Smith makes this point and supports it with a careful assessment of the evidence. This book will provoke important discussions—and will be indispensable for future scholars.
— Andrew Rich, author of "Think Tanks, Public Policy, and the Politics of Expertise"

Mark Blyth

This book takes the study of American politics out of its self-enforced rationalist ghetto and makes connections with other parts of political science and even political sociology. It does so by taking on the account of the chattering classes that if it weren't for God, guns, and gays, the GOP wouldn't stand a chance. Smith shows this to be an unsustainable argument.
— Mark Blyth, Johns Hopkins University

From the Publisher

"The Right Talk explains how conservatives reshaped American politics by seizing the political advantage on economic growth and security. The book reveals that the conservative movement reframed rather than changed its traditional policy goals, emphasizing lower taxes and smaller government as the path to prosperity rather than as a guarantor of freedom. In the wake of growing economic insecurity since 1970, through organization and skilled rhetoric, conservative Republicans successfully cast Democrats as the dreary party of 'fiscal responsibility.' This is a fascinating, complex, clearly written study that creatively interlaces data and penetrating analytical insights to show the continued importance of economics to voters. The Right Talk marks a significant advance in our understanding of American political communication and party politics."—Robert M. Entman, George Washington University

"Mark Smith has taken up William Riker's intriguing but ignored challenge to understand political change through rhetorical analysis. The result is a fine book that should appeal to readers of all political persuasions. He shows that Republicans, more than Democrats, better adapted their appeals to changed economic circumstances, thereby attaining political dominance. That success, however, came at a price: economic growth, not liberty, became the core of Republican appeals to the electorate. Democrats will find in these pages evidence to understand their difficulties and, perhaps, to inform their revival. For everyone, Smith offers a remarkably dispassionate and engrossing guide to the politics we have experienced over two generations."—John Samples, Cato Institute

"This book takes the study of American politics out of its self-enforced rationalist ghetto and makes connections with other parts of political science and even political sociology. It does so by taking on the account of the chattering classes that if it weren't for God, guns, and gays, the GOP wouldn't stand a chance. Smith shows this to be an unsustainable argument."—Mark Blyth, Johns Hopkins University

"Mark Smith offers a new account of why Democrats are having such trouble in American elections. Republicans are winning not despite the economy but largely because of the economy, or at least because of how they frame their rhetoric and arguments around the economy. Smith makes this point and supports it with a careful assessment of the evidence. This book will provoke important discussions—and will be indispensable for future scholars."—Andrew Rich, author of Think Tanks, Public Policy, and the Politics of Expertise

John Samples

Mark Smith has taken up William Riker's intriguing but ignored challenge to understand political change through rhetorical analysis. The result is a fine book that should appeal to readers of all political persuasions. He shows that Republicans, more than Democrats, better adapted their appeals to changed economic circumstances, thereby attaining political dominance. That success, however, came at a price: economic growth, not liberty, became the core of Republican appeals to the electorate. Democrats will find in these pages evidence to understand their difficulties and, perhaps, to inform their revival. For everyone, Smith offers a remarkably dispassionate and engrossing guide to the politics we have experienced over two generations.
— John Samples, Cato Institute

Editorial Reviews

The Right Talk provides a very valuable argument (and empirical evidence) that ideas and how parties present their arguments matter a great deal to voters. It is a book well-worth reading for those trying to understand contemporary American political dialogs.

Public Opinion Quarterly - Jeffrey M. Stonecash

The Right Talk will appeal to readers interested in rhetoric and framing, political sociology, modern conservatism, culture wars, and public policy. Its many strengths are evident: a timely topic, strong and sober writing, accessible presentation of survey data and relevant literatures, original content analyses, and a consistent, well-structured argument that challenges conventional thinking.

American Journal of Sociology - Amy E. Ansell

[A] provocative and persuasive account of the way the two major political parties in the United States have dealt with economic issues in the post-World War II period. . . . [T]his is a well-written and researched work of sound judgment, which should be of value to scholars in a wide range of disciplines.

Labor History - Paul D. Moreno

Smith's book adds, in a lucid and effective way, to our understanding of the conservative revival.

Political Science Quarterly - Earl Sheridan

The Right Talk is a brilliant, provocative, well-written, and well-argued scholarly work.

Rhetoric Review - Philip C. Wander and Jay Busse

Given the upcoming elections and the current economic climate, this is a timely book, and one that can be understood by nonspecialists.

Choice - S.L. Harrison

The Right Talk argues that during the last 30 years...the language and logic of the market have invaded almost every corner of society—to the right's great advantage...Smith's further point—important by itself—is that while Republicans shifted their rhetoric and arguments toward the logic of the market, Democrats made a different shift, to their own political disadvantage... The Right Talk [is] worth reading as [a provocation] to greater clarity about the still unanswered question of why Republicans keep winning.

American Prospect - Richard Parker

The Right Talk provides a very valuable argument (and empirical evidence) that ideas and how parties present their arguments matter a great deal to voters. It is a book well-worth reading for those trying to understand contemporary American political dialogs.
— Jeffrey M. Stonecash

Public Opinion Quarterly

The Right Talk will appeal to readers interested in rhetoric and framing, political sociology, modern conservatism, culture wars, and public policy. Its many strengths are evident: a timely topic, strong and sober writing, accessible presentation of survey data and relevant literatures, original content analyses, and a consistent, well-structured argument that challenges conventional thinking.
— Amy E. Ansell

American Journal of Sociology

[A] provocative and persuasive account of the way the two major political parties in the United States have dealt with economic issues in the post-World War II period. . . . [T]his is a well-written and researched work of sound judgment, which should be of value to scholars in a wide range of disciplines.
— Paul D. Moreno

Labor History

Smith's book adds, in a lucid and effective way, to our understanding of the conservative revival.
— Earl Sheridan

Political Science Quarterly

The Right Talk is a brilliant, provocative, well-written, and well-argued scholarly work.
— Philip C. Wander and Jay Busse

Rhetoric Review

Given the upcoming elections and the current economic climate, this is a timely book, and one that can be understood by nonspecialists.
— S.L. Harrison

Choice

The Right Talk argues that during the last 30 years...the language and logic of the market have invaded almost every corner of society—to the right's great advantage...Smith's further point—important by itself—is that while Republicans shifted their rhetoric and arguments toward the logic of the market, Democrats made a different shift, to their own political disadvantage... The Right Talk [is] worth reading as [a provocation] to greater clarity about the still unanswered question of why Republicans keep winning.
— Richard Parker

American Prospect

"The Right Talk argues that during the last 30 years...the language and logic of the market have invaded almost every corner of society—to the right's great advantage...Smith's further point—important by itself—is that while Republicans shifted their rhetoric and arguments toward the logic of the market, Democrats made a different shift, to their own political disadvantage... The Right Talk [is] worth reading as [a provocation] to greater clarity about the still unanswered question of why Republicans keep winning."—-Richard Parker, American Prospect

"Given the upcoming elections and the current economic climate, this is a timely book, and one that can be understood by nonspecialists."—-S.L. Harrison, Choice

"The Right Talk is a brilliant, provocative, well-written, and well-argued scholarly work."—-Philip C. Wander and Jay Busse, Rhetoric Review

"Smith's book adds, in a lucid and effective way, to our understanding of the conservative revival."—-Earl Sheridan, Political Science Quarterly

"[A] provocative and persuasive account of the way the two major political parties in the United States have dealt with economic issues in the post-World War II period. . . . [T]his is a well-written and researched work of sound judgment, which should be of value to scholars in a wide range of disciplines."—-Paul D. Moreno, Labor History

"The Right Talk provides a very valuable argument (and empirical evidence) that ideas and how parties present their arguments matter a great deal to voters. It is a book well-worth reading for those trying to understand contemporary American political dialogs."—-Jeffrey M. Stonecash, Public Opinion Quarterly

"The Right Talk will appeal to readers interested in rhetoric and framing, political sociology, modern conservatism, culture wars, and public policy. Its many strengths are evident: a timely topic, strong and sober writing, accessible presentation of survey data and relevant literatures, original content analyses, and a consistent, well-structured argument that challenges conventional thinking."—-Amy E. Ansell, American Journal of Sociology

From the Publisher