The Rise of Transtexts: Challenges and Opportunities / Edition 1

by Benjamin W.L. Derhy Kurtz, Mélanie Bourdaa

Overview

This volume builds on previous notions of transmedia practices to develop the concept of transtexts, in order to account for both the industrial and user-generated contributions to the cross-media expansion of a story universe. On the one hand exists industrial transmedia texts, produced by supposedly authoritative authors or entities and directed to active audiences in the aim of fostering engagement. On the other hand are fan-produced transmedia texts, primarily intended for fellow members of the fan communities, with the Internet allowing for connections and collaboration between fans. Through both case studies and more general analyses of audience participation and reception, employing the artistic, marketing, textual, industrial, cultural, social, geographical, technological, historical, financial and legal perspectives, this multidisciplinary collection aims to expand our understanding of both transmedia storytelling and fan-produced transmedia texts.

Product Details

ISBN-13:	9780367874407
Publisher:	Taylor & Francis
Publication date:	12/10/2019
Series:	Routledge Research in Cultural and Media Studies
Pages:	262
Product dimensions:	6.00(w) x 9.00(h) x (d)

About the Author

Benjamin W.L. Derhy Kurtz teaches at Sorbonne Nouvelle, Sciences Po (IEP) and Ecole Polytechnique, as well as at various communication and business schools. He created undergraduates/postgraduates courses, including on Transmedia, and holds experience in marketing and in institutional/promotional/political communication. His PhD, at the University of East Anglia, explored ‘success’ in the TV industry. http://Derhy.TV

Mélanie Bourdaa is Associate Professor of Communication and Information Sciences at the University of Bourdeaux, France

Table of Contents

Foreword: Transmedia Storytelling and Free Labour

Toby Miller

The Continued Rise and Impact of Transtexts: An Introduction

Benjamin W.L. Derhy Kurtz and Mélanie Bourdaa

Part I: Rethinking Transmedia:

History and Typology of Transtexts:

1. Historicizing Transmedia and Transtexts

Denzell Richards

2. Still Searching for the Unicorn: Transmedia Storytelling and the Audience Question

Aaron Delwiche

3. Texture, Realism, Performance: Exploring the Intersection of Transtexts and the Contemporary Sitcom

Benjamin W.L. Derhy Kurtz and Simone Knox

Use and Reception by Engaged Audiences:

4. Transmedia and the Fantext

Louisa Ellen Stein

5. ‘I am not a tribute’: the Transmedia Strategy of The Hunger Games vs. Fans’ Activism

Mélanie Bourdaa

6. Set in Stone: Issues of Canonicity of Transtexts

Benjamin W.L. Derhy Kurtz

7. Star Trek Into Divisiveness: The Transmedia Successes and Failures of ‘Star Trek: The Videogame’

Matt Hills

Part II: Through the Looking-Glass:

Transmediating Text-Brands:

8. Growing Stories into Vast Transmedia Mythologies through Narrative Design and Narrative Architecture

Geoffrey Long

9. Bioshock: Rapture through Transmedia

Paul Booth

10. Pro Wrestling's Immersive Story World and the Potentials of Transmedia Storytelling

Sam Ford

The Industry behind Transtexts:

11. Considering Transtexts as Brands

Hélène Laurichesse

12. Let’s Talk About Texts, Baby: Proposing a New Model for Copyright in a Transtext World

Jennifer Jacobs Henderson

13. Transmedia Logics and Locations

Editorial Reviews

"The discussions of transmediation are about to enter their adolescence and this book is a proof of this. It constitutes a fruitful dialogue between some of the seminal authors of transmedia studies to this day and as a whole makes a compelling case for not only the continuing importance of studying the complex storytelling practices of the convergence era, but demonstrates the many conflicts and tensions inherent to these practices as well as to the associated academic discourse." - Indrek Ibrus, University of Tallinn, Estonia

From the Publisher