The Routledge Handbook of Political Campaigning
The Routledge Handbook of Political Campaigning provides an essential, global, and timely overview of current realities, as well as anticipating the trajectory and evolution of campaigning in the coming years.

Offering a comprehensive analysis, the handbook is structured into seven thematic sections, including the campaign environment; rhetoric and persuasion; campaign strategies; campaign tactics and platform affordances; news and journalism; citizens and voters; and civil society. The chapters within each section reflect on the latest societal, technological, and cultural developments and their impact on campaigning, on democratic culture within societies, and on the roles that campaigns might play in both facilitating and impeding political engagement. Key trends and innovations are examined alongside case studies and examples from a range of nations and political contexts. Issues around trust and representation are further reflected in a focus on the wider campaigning environment and the rise in importance of grassroots and pressure groups, social movements, and movements that coalesce within digital environments.

The Routledge Handbook of Political Campaigning is an essential resource for scholars, students, and practitioners in political communication, media and communication, elections and voting behavior, digital media, journalism, social movements, strategic communication, social media, and more broadly to democracy, sociology, and public policy.

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The Routledge Handbook of Political Campaigning
The Routledge Handbook of Political Campaigning provides an essential, global, and timely overview of current realities, as well as anticipating the trajectory and evolution of campaigning in the coming years.

Offering a comprehensive analysis, the handbook is structured into seven thematic sections, including the campaign environment; rhetoric and persuasion; campaign strategies; campaign tactics and platform affordances; news and journalism; citizens and voters; and civil society. The chapters within each section reflect on the latest societal, technological, and cultural developments and their impact on campaigning, on democratic culture within societies, and on the roles that campaigns might play in both facilitating and impeding political engagement. Key trends and innovations are examined alongside case studies and examples from a range of nations and political contexts. Issues around trust and representation are further reflected in a focus on the wider campaigning environment and the rise in importance of grassroots and pressure groups, social movements, and movements that coalesce within digital environments.

The Routledge Handbook of Political Campaigning is an essential resource for scholars, students, and practitioners in political communication, media and communication, elections and voting behavior, digital media, journalism, social movements, strategic communication, social media, and more broadly to democracy, sociology, and public policy.

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The Routledge Handbook of Political Campaigning

The Routledge Handbook of Political Campaigning

Overview

The Routledge Handbook of Political Campaigning provides an essential, global, and timely overview of current realities, as well as anticipating the trajectory and evolution of campaigning in the coming years.

Offering a comprehensive analysis, the handbook is structured into seven thematic sections, including the campaign environment; rhetoric and persuasion; campaign strategies; campaign tactics and platform affordances; news and journalism; citizens and voters; and civil society. The chapters within each section reflect on the latest societal, technological, and cultural developments and their impact on campaigning, on democratic culture within societies, and on the roles that campaigns might play in both facilitating and impeding political engagement. Key trends and innovations are examined alongside case studies and examples from a range of nations and political contexts. Issues around trust and representation are further reflected in a focus on the wider campaigning environment and the rise in importance of grassroots and pressure groups, social movements, and movements that coalesce within digital environments.

The Routledge Handbook of Political Campaigning is an essential resource for scholars, students, and practitioners in political communication, media and communication, elections and voting behavior, digital media, journalism, social movements, strategic communication, social media, and more broadly to democracy, sociology, and public policy.

Product Details

ISBN-13: 9781032356716
Publisher: Taylor & Francis
Publication date: 11/05/2024
Series: Routledge International Handbooks
Pages: 544
Product dimensions: 6.12(w) x 9.19(h) x (d)

About the Author

Darren G. Lilleker is Professor of Political Communication in the Faculty of Media & Communication at Bournemouth University, UK, and Convenor of the Centre for Politics & Media Research.

Daniel Jackson is Professor of Media and Communication in the Faculty of Media & Communication at Bournemouth University, UK.

Bente Kalsnes is Professor of Political Communication in the Department of Communication, Kristiania University College, Norway.

Claudia Mellado is Professor of Journalism in the School of Journalism at the Pontificia Universidad Catolica de Valparaiso, Chile.

Filippo Trevisan is Associate Professor of Public Communication and Associate Dean for Faculty Affairs in the School of Communication at American University in Washington, DC, USA.

Anastasia Veneti is Associate Professor of Marketing Communications in the Faculty of Media & Communication at Bournemouth University, UK.

Table of Contents

Introduction: 21st century political campaigning  Part 1: The campaign environment  1. Political parties, interest groups and power  2. Network media logic revisited: How social media have changed the logics of the campaign environment  3. Polarization in online spaces: Distinguishing forms of polarized politics  4. European approach(es) to regulating targeted political advertising: Money, data, and more  5. Comparing political communication in election and routine times: Are campaign periods different?  Part 2: Rhetoric and Persuasion  6. Populist rhetoric: Concepts, uses and contexts  7. Populism, political campaigning and digital media: The state of the art and some avenues for future research  8. Digital campaigns of extremist violence through ressentiment: Mapping the emotional mechanism of violent extremist manifestos  9. Political microtargeting: What is all the fuzz about?  Part 3: Campaign Strategies  10. Political advertising  11. Political marketing as a campaign strategy  12. Immigrant identity and partisanship in U.S. political campaigns  13. From disinformation campaigns to influence operations: New campaign tactics and legacy media bypass in the Philippines  14. Data-driven campaigning: Using data, analytics, technology, and personnel for a new era of campaigning?  Part 4: Campaign tactics and platforms affordances  15. Digital meme culture between political campaigning and participatory propaganda: Blurring the boundaries  16. The problems with social sedia affordances and digital political campaigning  17. The evolution of platform policy: Governance by platforms during political events  18. On the relationship between political campaigning and echo chambers  19. Alternative media and political campaigning  20. Social platforms and the spread of disinformation  Part 5: News and Journalism  21. Political campaigning and media systems theory: Different strokes  22. Capture-driven bias in campaign coverage: Concepts, conditions and contexts  23. Impartiality within political reporting and election coverage  24. Agenda setting, news, and campaigns  25. News consumption and knowledge acquisition in election campaigns  Part 6: Citizens and Voters  26. Political mobilisation  27. Young people and participation in election campaigns  28. Online political participation: A citizenship-oriented approach  29. Incivility and polarization: Causes and consequences among politicians and the public  Part 7: Civil Society  30. Press and politics in electoral campaigns: Changes and continuities in an era of digital activism  31. Digital activism and social movements: Educommunication, innovation and participation in civil society media  32. Digital advocacy and algorithms: Challenges and opportunities for civil society  33. Hashtag activism  34. Athletes as activists and political influencers: Leveraging the power of public platforms to promote issues, ideas, and political candidates

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