The Routledge Handbook of Strategic Communication / Edition 1

by Derina Holtzhausen, Ansgar Zerfass

Overview

The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge.

Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the parts of the volume cover:

• Conceptual foundations,

• Institutional and organizational dimensions,

• Implementing strategic communication, and

• Domains of practice

An international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience.

Product Details

ISBN-13:	9780415530019
Publisher:	Taylor & Francis
Publication date:	11/20/2014
Series:	Routledge Handbooks in Communication Studies
Edition description:	New Edition
Pages:	620
Product dimensions:	6.88(w) x 9.69(h) x (d)

About the Author

Derina R. Holtzhausen is Dean and Professor in the College of Fine Arts & Communication at Lamar University, USA.

Ansgar Zerfass is Professor and Chair of Strategic Communication at Leipzig University, Germany, and Professor of Communication and Leadership at BI Norwegian Business School, Oslo, Norway. He is editor of the International Journal of Strategic Communication and has published more than 35 books and 340 articles, chapters and study reports in different languages so far.

Table of Contents

SECTION 1. CONCEPTUAL FOUNDATIONS OF STRATEGIC COMMUNICATION

• Strategic communication: Theoretical foundations and progress of the research area.
• (Re-)reading Clausewitz: The strategy discourse and its implications for strategic communication.
• The strategic turn in communication science.
• Strategic communication and the public sphere.
• Dewey, the public sphere and strategic communication.
• Communication in a networked world.
• Contextual distortion and strategic communication.
• Social theories for strategic communication

SECTION 2. INSTITUTIONAL AND ORGANIZATIONAL DIMENSIONS

• Strategic communication as institutional work
• Cultural influences on strategic communication.
• Strategic communication: the role of polyphony in management team meetings
• Strategy as communicative practice in organizations.
• Good governance and strategic communication
• Adopting an entrepreneurial perspective to the study of strategic communication
• The role of communication executives in strategy and strategizing.
• Organizational goals and behavioral objectives in strategic communication

SECTION 3. IMPLEMENTING STRATEGIC COMMUNICATION

• A theoretical framework for strategic communication messaging
• Framing as a strategic persuasive message tactic
• Image repair theory in the context of strategic communication
• Images with messages
• Relationship cultivation strategies in strategic communication
• Strategic communication in participatory culture

SECTION 4. DOMAINS OF PRACTICE

• Institutionalization in public relations
• Strategy in advertising.
• The strategic context of political communication.
• Communicating strategically in government.
• Strategic health communication
• Strategic activism for democratization and social change.
• Strategic dimensions of public diplomacy.
• Strategic communication practice of international non-governmental organizations
• Terrorism as strategic communication
• Strategic intent and crisis communication
• Crisis communication and improvisation in a digital age.
• Strategizing risk communication.
• Strategic communication during change.
• Social media and strategic communication
• Global strategic communication