The Sale Begins When the Customer Says

The Sale Begins When the Customer Says "No"

by Elmer G. Leterman
The Sale Begins When the Customer Says

The Sale Begins When the Customer Says "No"

by Elmer G. Leterman

eBook

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Overview

READ THIS BOOK TODAY—START EARNING MONEY TOMORROW!

THE FAMOUS BESTSELLER BY ELMER G. LETERMAN

INCREASE YOUR EARNINGS IMMEDIATELY—AND BRIGHTEN YOUR FUTURE PROSPECTS—WITH THE SURE-FIRE TECHNIQUES OF CREATIVE SELLING

IF YOU’RE IN THE SALES FIELD TO MAKE MONEY—AND WHO ISN’T:

Read about the unique methods of successful selling by one of America’s twelve master salesmen, who reveals how he gets around a big, loud NO.

Read too, of exciting “sales” made by such famous people as Jinx Falkenburg, Groucho Marx and many others.

This book is for everyone who wants to sell himself, his product or his ideas. It may well prove to be the key that will enable you to increase your earnings and enrich your life.

“Done extremely well. I shall provide each of our senior executives with a copy.”—David L. Yunich, R. H. Macy’s

“Highly entertaining!”—New York Times

“Mr. Leterman’s book is a veritable treasure trove of valuable information and advice on successful selling. One of his major rules is ‘Never take no for an answer.’”—Tampa Tribune

“Leterman is widely known as a leading insurance man, but his experience was gained in selling a variety of things. He draws on his experiences, and those of his friends, to write a lively but informal textbook.”—Milwaukee Journal

“You have succeeded in highlighting the art of salesmanship. This book will be required reading for all salesmen!”—The American Legion Magazine

“A real guide post to the young salesman starting out and an inspiration to the mature minds!”—Philip Morris & Co.

“An encyclopedia on salesmanship and some of the best business short stories that I have read!”—M. K. Katz, Gimbel Brothers

Product Details

ISBN-13: 9781787207752
Publisher: Papamoa Press
Publication date: 07/31/2017
Sold by: Barnes & Noble
Format: eBook
Pages: 171
File size: 620 KB

About the Author

ELMER G. LETERMAN (January 16, 1897 - December 1982) was a lexicographer, author, and founder of Elmer G. Leterman Company and The Leterman-Gortz Corporation.

He was born in 1897 in Charlottesville, Virginia, to Jack J. Leterman, who owned and operated a department store, and Bertie (Goldsmith) Leterman. He left grammar school at the age of thirteen and became “self-educated.” He married Blanche Copeland on December 17, 1950.

Leterman was a partner in the insurance brokerage firm of Stebbins, Leterman & Gates, which specialized in group coverage, in New York City from 1925-1936. In 1935, he launched his own insurance brokerage firm, Elmer G. Leterman & Co., Inc., also headquartered in New York City. In 1949, he started a second firm called The Elmer G. Leterman Company. In 1959, a new insurance brokerage company called The Leterman-Gortz Corporation was formed. All of Mr Leterman’s companies eventually merged into Leterman-Gortz.

In addition to his highly successful career as an insurance broker, Leterman was the author of a number of best-selling books, including The Sale Begins When the Customer Says No (1953); Personal Power through Creative Selling (1955); The New Art of Selling (1957); Sales Management (1965); How Showmanship Sells (1965); They Dare to Be Different (with Thomas W. Carlin, 1968); and Elmer Leterman’s Book of Useful Quotations (1972).

He was a member of the Newcomen Society and Lone Star Boat Club.

He passed away in 1982, in Fort Lauderdale, Florida.
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