The Secret to Getting a Job after College: Marketing Tactics to Turn Degrees into Dollars

by Larry Chiagouris

Overview

The perfect gift for all college students.

The Secret to Getting a Job after College: Marketing Tactics to Turn Degrees into Dollars is an easy to follow guide for all majors to help you launch your career in any job market. In just four chapters, you will learn tips and tactics to attract the attention of an employer and win the competition with other candidates to get the job you want.

Bonus Feature: Exclusive Online Content:
Gain access to exclusive content to a companion website

Includes references to many job search resources

Resume examples for a variety of majors
Links to useful websites

Chapter 1: Finding Your Job: Identifying Your Best Opportunities
Summary of easy to find sources of information to focus your job search
Destroy the myth of what kind of job a college graduate should seek
Where to uncover the jobs most students fail to ever find
Create your personal brand
Chapter 2: Getting the Interview: Creating Your Marketing Plan
Learn to create a cover letter that generates a call from an employer
See what makes a great resume that cannot be ignored
Find out how to get on top of an employer's lists of candidates
How to leverage the Internet faster and more effectively
Chapter 3: Acing the Interview: Building a Relationship and Selling Yourself
Learn to prepare for any interview situation
Find out what market research you need to do before the interview
Learn the tricky questions that interviewers toss at you
Know which answers work and which answers fail
Chapter 4: Getting the Offer: Closing the Sale
How to be sure your references will support you when the employer calls
Gain the knowledge to get an offer from an employer you will want to accept
Obtain tips on how to be well positioned for your next job after you start your first job

Product Details

ISBN-13:	9780982765425
Publisher:	Brand New World Publishing
Publication date:	03/04/2011
Edition description:	New Edition
Pages:	208
Product dimensions:	5.80(w) x 8.50(h) x 0.50(d)

About the Author

Dr. Larry Chiagouris is a full-time faculty member of Pace University and is a marketing expert that has helped hundreds of students obtain their first job right out of school. He received a B.S. in Economics, Magna cum Laude and an A.P.C. in Marketing from New York University. He holds an M.Phil in Business, an M.B.A. in Industrial Psychology, and a Ph.D. in Marketing and Consumer Behavior from the City University of New York. As a professor of marketing he has taught at both the undergraduate, graduate, and doctoral level for more than 20 years. His constant finger on the pulse of what challenges university students and graduates face in the job market along with his 30 plus years working in a variety of industries is what makes Dr. Chiagouris a valuable resource for those that want to land their first job. He knows what hiring managers are looking for in a candidate because he has participated in the hiring of hundreds of entry level employees in addition to senior managers and executives. It is through his experience of working with tech gurus at Bell Labs and Silicon Valley, the Madison Avenue ad men, and the spin-doctor public relations professionals in New York City and California that he learned which candidates succeed in landing a job. He has served as a member of the Board of Directors of the American Marketing Association and as Chairman of the Advertising Research Foundation. He is also a member of the Marketing Executives Networking Group, the American Association of Public Opinion Research, and the National Association of Colleges and Employers. Now on Twitter...please follow me @larrychiagouris

What People are Saying About This

William Neal

" Larry Chiagouris has been conceptualizing and implementing highly successful branding strategies for decades, and this is one of his best – showing college graduates the nuts and bolts of how to develop their personal brand to get that all-important first job. Simply outstanding! " --(William Neal, Founder and Senior Partner at SDR Consulting, Past Chairman of the American Marketing Association and author of Value Creation: The Power of Brand Equity)

Dr. Richard Plank

" Larry is one of the few people who combines real world business experience with the rigor of a skilled academician. This book reflects that talent and his passion for helping students. This is a must read for every college graduate. " --(Dr. Richard Plank, Director, Division of Business, University of South Florida)

Susan Maxam

" Dr. Chiagouris ranks among the most caring, committed, and creative professors I have ever had the privilege of working with over the past twenty years. His student-centeredness is legendary as is his dedication to helping students find their place in this world. He finds nothing more fulfilling than empowering students to build a foundation for their own success while focusing on their strengths and uniqueness. " ---(Susan Maxam, University Director for Student Success, Pace University)

Kristina Sanchez

"Excellent resource for students! The author speaks in a tone that resonates with this generation. I definitely will refer this book to students." --(Kristina Sanchez, Associate Director of Experiential Programs & Employer Relations, Pomona College)

Steven M. Howard

" This book is required reading for every college student wrestling with how to land an internship and their first - and best - position after graduation. Dr. Chiagouris outlines practical, easy-to-apply personal assessment and individual positioning steps helping job candidates clearly articulate who they are, why they stand out from their competition, and how to go about identifying and winning highly desired opportunities. I've worked closely with Larry on Madison Ave, and observed him in the classroom. He's a master at focusing attention and promoting consumer-brand engagement. This book leverages his respected communications, branding, and applied marketing expertise to the benefit of all soon-to-be graduates. Follow his roadmap, and land your job! " --(Steven M. Howard Marketing and Customer Experience Officer, Rainqloud Media, Inc.)