The Selling of Civil Rights: The Student Nonviolent Coordinating Committee and the Use of Public Relations

by Vanessa Murphree

Overview

This book explores how Student Nonviolent Coordinating Committee workers used public relations to support and promote their platforms and to build a grassroots community movement, as well as how the organization later rejected these strategies for a radical and isolated approach.

Product Details

ISBN-13:	9780415978897
Publisher:	Taylor & Francis
Publication date:	07/17/2006
Series:	Studies in African American History and Culture
Pages:	206
Product dimensions:	6.00(w) x 9.00(h) x (d)

About the Author

Vanessa Murphree is Assistant Professor of Communication at the University of South Alabama, where she teaches public relations and advertising. Her research primarily focuses on the relationship between public relations and social change. She has published articles in Journalism History and American Journalism examining the civil rights movement and has also written about crisis communication and historical perspectives of public relationship.

Table of Contents

1. 'Peaceful Petitions to the Conscience' 2. Freedom in the Air: Politics and Community 3. Freedom Summer 4. Black Power: Awakening Black Pride and Consciousness 5. Internal Relations, Vietnam Opposition, and Radicalization