The Strategic Web Designer: How to Confidently Navigate the Web Design Process

by Christopher Butler

Overview

Expand your strategic capabilities and technological understanding!

Your clients are looking for an expert--someone who understands rapidly changing technology and can provide strategic insight into their web projects from inception and development to launch and beyond. Are you that person?

Today, designers are expected to provide a level of web expertise that extends far beyond just good design. The Strategic Web Designer provides you with a foundation that will allow you to keep your bearings in an industry filled with constant technological change. You'll learn to:

• Plan web projects
• Organize information in ways that make sense
• Understand analytics
• Optimize content for search engines and mobile technology
• And more!

More than a book about building websites, The Strategic Web Designer is your guide to thinking about the web in a strategic and comprehensive manner. Be more than just a web designer--take charge of your web projects and make yourself invaluable to clients.

Product Details

ISBN-13:	9781440315046
Publisher:	Adams Media
Publication date:	08/22/2012
Sold by:	SIMON & SCHUSTER
Format:	eBook
Pages:	176
File size:	866 KB

About the Author

Christopher Butler is Chief Operating Officer of Newfangled, a web development firm on the cutting edge of modern digital marketing and technology, where he spends most of his time sharing what he has learned about the web with his colleagues and clients, as well as managing the personnel and systems that keep Newfangled producing. In addition to writing regularly at Newfangled.com, Christopher's writing has also appeared in Smashing Magazine, Print magazine and HOW. You can also find him blogging periodically at chrbutler.com and tweeting incessantly @chrbutler.
An Adams Media author.

Table of Contents

Introduction 10

Chapter 1 What Is the Web? 13

Chapter 2 Planning Web Projects 24

Chapter 3 Your Website Is Not for You 48

Chapter 4 Information Architecture 61

Chapter 5 Optimizing Content for Searchers 79

Chapter 6 Making Sense of the Data 89

Chapter 7 Content 104

Chapter 8 The Mobile Web 119

Chapter 9 The Web of Tomorrow 132

Notes 162

Acknowledgments 166

About the Author 168