The Target Story: How the Iconic Big Box Store Hit the Bullseye and Created an Addictive Retail Experience

by Bill Chastain

Overview

The Target Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled the big box store to become the retail giant it is today.

In an industry that has seen constant disruption over the last two decades, Target has experienced tremendous growth. Establishing a strong eCommerce business and cultivating a sought-after in-store experience has kept this iconic brand at the top of the retail game. From same-day fulfillment to brand partnerships, Target has successfully fought the domination of online marketplaces by thinking outside the big box.

The growth, prosperity, and expansion strategies that can be gleaned from the history of the Target Corporation amounts to a masterclass in business. Yet, the Target story has never been adequately presented. Until now.

Through the story of Target, you’ll learn:

• How to remain nimble in times of tremendous change.
• How to reinvent a six-decade-old iconic brand.
• How to know when to build it yourself or bring in the experts.
• When to change the entire way you do business.

Discover how this iconic store hit the bullseye and created an addictive retail experience, and how you can do the same for your business.

Product Details

ISBN-13:	9781400218950
Publisher:	HarperCollins Leadership
Publication date:	10/27/2020
Series:	The Business Storybook Series
Sold by:	HarperCollins Publishing
Format:	eBook
Pages:	224
File size:	3 MB

About the Author

Bill Chastain is the author of many non-fiction titles and a senior writer with Kevin Anderson & Associates. His most recent books are Try Not to Suck: The Exceptional, Extraordinary Baseball Life of Joe Maddon and White Fang and the Golden Bear: A Father-and-Son Journey on the Golf Course and Beyond (foreword by Jack Nicklaus).

Table of Contents

Target Timeline vi

1 Founding Story 1

2 Life after George Dayton 17

3 The Third Generation 23

4 Discount Retail 37

5 Target Comes to Life 47

6 The Competition 57

7 Struggles and Solutions 67

8 Changing of the Guard 79

9 Bob Ulrich, an Exceptional Leader 87

10 Michael Graves and Beyond 103

11 Oh, Canada, and Getting Hacked 109

12 New Leadership 123

13 The Cleanup Begins 133

14 Adding Direction 141

15 Brick-and-Mortar Retail Not Dead 151

Business Lessons and Opportunities 165

Acknowledgments 173

Endnotes 175

Index 193

Chapter One from The Spanx Story 201