From the Publisher
"Survey organizations should make this handbook an integral part oftheir training of telephone interviewers. It covers in a clear anddirect manner all aspects of the interviewing process andincorporates the latest knowledge about what makes effectiveinterviewers in today's challenging survey environment."—David R. Johnson, professor of sociology, human developmentand family studies, and demography and former director of theSurvey Research Center, Penn State University and the Bureau ofSociological Research, University of Nebraska-Lincoln.
"Offers a vast wealth of knowledge and wisdom regarding bestpractices for conducting standardized telephone interviews andfills an important gap in the literature. Will be of great valueboth to rookie interviewers and seasoned researchers."—Timothy Johnson, director, University of Illinois at ChicagoSurvey Research Laboratory
"Gwartney's logic, confidence, and experience will inspireconfidence and hope in interviewers, supervisors, and trainers. Allthree groups can employ the recommended strategies to increasetheir effectiveness."—Molly Longstreth, director, Survey Research Center,University of Arkansas
"Everything an interviewer and supervisor has to know, but wasafraid to ask! Gwartney's book is a wonderful contribution to theenhancement of survey quality."—Dr. Edith de Leeuw, Department of Methodology andStatistics, Utrecht University
"The book will help both those who train new interviewers andnew interviewers. No published material describes the interviewingexperience and the value of active listening as well as thisbook."—John M. Kennedy, director, Center for Survey Research,Indiana University
"Gwartney's years of experience shine through these pages. She'scovered all the bases of real-world telephone interviewing, anddone so in a tone of voice that will resonate with both novice andexperienced interviewers."—Thomas M. Guterbock, director, Center for Survey Research,University of Virginia
" . . . . combines a unique experience both as a practitionerand as an academic, which makes this book the most relevant toolnot only in the hands of interviewers but also of surveyresearchers who want to better understand the practice of surveyresearch."—Claire Durand, professor and former survey researchdirector, Département of Sociologie, Université deMontréal
