The Territorial Organization of Variety: Cooperation and competition in Bordeaux, Napa and Chianti Classico / Edition 1

by Jerry Patchell

Overview

The wine industry appears to be an anomaly within the modern global economy. Thousands of small companies provide a vast variety of highly differentiated products and compete successfully with multinational corporations. Using case studies from Bordeaux, Napa Valley and Chianti Classico, this book argues that rather than being a vestige or a serendipitous phenomenon, this variety results from a sophisticated alternative organization of production. Integrating differentiation and branding into Ostrom's common pool resource theory, Jerry Patchell shows how winegrowers in a territory can use self-governance to protect and promote their common reputation while enhancing each producer's ability to differentiate their wines and build their own brand. Bordeaux, Napa, and Chianti Classico share several common challenges, but develop a set of strategies and tools appropriate to their markets and regulatory contexts.

Product Details

ISBN-13:	9781409411451
Publisher:	Taylor & Francis
Publication date:	03/21/2011
Edition description:	1
Pages:	214
Product dimensions:	6.30(w) x 9.30(h) x 0.80(d)

About the Author

Jerry Patchell is Associate Professor in the Department of Social Science, Hong Kong University of Science and Technology, Hong Kong

Table of Contents

Contents: Preface; The world in a glass; Territorial governance; Bordeaux: from one to 10,000 chateaux; Bordeaux's territories: leader and aspirant; Napa: terroir to the New World; Chianti Classico: globalizing sangiovese; An invitation to variety; Endnotes; Index.