Praise for The Trophy Kids Grow Up
"Ron Alsop provides the definitive guide to attracting talent—with this most in-depth, balanced, and clearly articulated description of the generation now choosing where to write their next personal success story."
—Robert J. Dolan, dean, Stephen M. Ross School of Business, University of Michigan
"In The Trophy Kids Grow Up, Ron Alsop has done his homework to understand what makes this remarkably talented generation tick. This thorough and insightful work will serve as the guidebook for those looking to win in the war for talent."
—Matthew Bennett, director of global recruiting, Oliver Wyman General Management Consulting
"Drawing on years of reporting experience, as well as current research on the subject, Ron Alsop provides a clear and compelling picture of the millennial generation. This book will yield insights for anyone who interacts with today's teens and twentysomethings—educators and administrators, corporate recruiters and managers, marketers, fundraisers, and nonprofit executives alike."
—Joel Podolny, dean and William S. Beinecke professor of management,Yale School of Management
"Ron Alsop's The Trophy Kids Grow Up looks beyond the campus gates to see how today's young people are changing the work force and the very nature of work itself. Parents who want a good return on their education investment should read this book and apply its lessons to the emerging young adults in their household."
—James A. Boyle, president, College Parents of America
"As organizations go global and continue to diversify, it will be critical to further understand the millennial generation in order to successfully recruit, retain, and develop the best talent. Ron Alsop delivers an insightful, down-to-earth read on Gen Y and proves why we can't afford to overlook their attitudes, ambitions, and behaviors. The Trophy Kids Grow Up is a must-read for educators and employers alike."
—Frank Brown, dean, INSEAD Business School
