The Ultimate Marketing Plan: Target Your Audience! Get Out Your Message! Build Your Brand!

by Dan S Kennedy

Overview

The ultimate, no-nonsense guide to help you market your product, build buzz, and make more money than ever from marketing expert Dan S. Kennedy.

Let’s face it—the business world today is nothing like it was ten years ago. Marketing budgets are tighter, consumers are more skeptical, and social media has changed forever the way we talk to our customers.

In this new edition of his bestselling The Ultimate Marketing Plan, industry expert Dan S. Kennedy integrates such tools as social media marketing, networking, and strategic memberships into a complete plan that will strengthen your customer base without breaking your budget.

Packed with updated examples, marketing techniques, and contributions from experts, Kennedy shows you how to catapult your company to the cutting edge.

Product Details

ISBN-13:	9781440511844
Publisher:	Adams Media
Publication date:	05/18/2011
Pages:	240
Sales rank:	518,493
Product dimensions:	5.40(w) x 8.40(h) x 0.70(d)

About the Author

Dan S. Kennedy is the provocative, truth-telling author of thirteen business books total; a serial, successful, multi-millionaire entrepreneur; trusted marketing advisor, consultant, and coach to hundreds of private entrepreneurial clients; and he influences well over one million independent business owners annually through his newsletters, tele-coaching programs, local Chapters, and Kennedy Study Groups meeting in over 100 cities, and a network of top niched consultants in nearly 150 different business and industry categories and professions. Dan lives in Ohio and in northern Virginia, with his wife, Carla, and their Million Dollar Dog. For more information check out his blog at DanKennedy.com/Blog.

Table of Contents

Preface ix

Notes & Acknowledgments xiv

Ultimate Marketing Plan Success Factor #1: Right Message 1

Ultimate Marketing Plan Success Factor #2: Presentation 23

Ultimate Marketing Plan Success Factor #3: Targets 37

Ultimate Marketing Plan Success Factor #4: Proof 53

Ultimate Marketing Plan Success Factor #5: Perception 73

Ultimate Marketing Plan Success Factor #6: Heat 81

Ultimate Marketing Plan Success Factor #7: Action 103