"In The Vagina Business, Marina Gerner takes you on a tour around the world to learn about the femtech products being designed and marketed today—from apps that track fertility and periods, to smart bras that tell women about their heart health, to new forms of contraception for women (and men). The Vagina Business is also an important story about the long-held taboos about women’s bodies that have hindered research, education, and investment in women’s health, and about the feminist innovators who are shattering these taboos to provide women what they want and deserve." — Deena Emera, PhD, author of A Brief History of the Female Body
"A smart, tech-savvy primer on not only the bottom-line business value of more inclusive research, but its whole-hearted worth for all humankind." — Abby Norman, author of Ask Me About My Uterus
"Fascinating, infuriating and exciting, The Vagina Business introduces some extraordinary female revolutionaries and the fantastic promise of tech to transform women’s lives. Some scenes will make you want to scream. But others will have you jumping up and down in delight at the extent to which women are supporting women to innovate—and the vast scale of the sisterhood’s imagination. Gerner renders complex science simple and makes venture capital thrilling. She is a strong writer with a gift for telling a story, and this is a great one. The Vagina Business is an important book, with significance for our understanding of the impact of structural discrimination on women’s health. I hope it is bought and read by many, many people who then advocate for, research and invest in the fairer future that femtech offers." — Sophie Walker, activist and author of Five Rules for Rebellion
"The Vagina Business is an eye-opening book that everyone needs to read. It shines a light on how women’s needs have been routinely dismissed and ignored by science, medicine, and technology. Gerner offers us hope for the future, showing us how the world can be a better place for women when innovators in tech, science, and medicine begin to take our needs seriously." — Sarah E. Hill, PhD, author of This is Your Brain on Birth Control
"Marina Gerner’s brilliant book should be titled How to Make More Money Than You Ever Dreamed Possible because she is handing all venture capitalists, investors, and corporations that opportunity on a plate. She has done all the due diligence they could ever want in this deeply researched, wide-ranging and utterly riveting study of the entrepreneurs pioneering in the sector that business, finance and tech are massively missing out on through sheer squeamishess: women’s sexual and reproductive health. The Vagina Business is a must-read—and also, when you buy and read it, a must-display—to overcome the ridiculousness that is holding this sector back. Make sure you show the cover off when you’re reading it on the Tube, on the plane, by the pool, on the beach, in the office. There’s a huge amount of money to be made out of taking women seriously, and this book is the evidence. BUY IT NOW." — Cindy Gallop, Founder & CEO, MakeLoveNotPorn
"If you care about your health and the health of all the women in your life, you should read this book. After reading it, I finally felt heard. I finally felt seen. And it felt so good. The Vagina Business is one of those books every woman should read multiple times in her life—the lessons in it are invaluable." — Marija Butkovic, entrepreneur, journalist, women’s health advisor and consultant
"Marina Gerner’s writing is electric, and The Vagina Business will leave you shocked and energized. It’s a terrific page-turner that will transform how every reader sees the worlds of business and technology." — Jake Knapp, author of the New York Times bestseller Sprint
"The Vagina Business sheds light on some areas of the tech industry that we don’t often hear much about—I must confess I’d never heard of liquid contraception or thought much about the data privacy issues around period-tracking apps or remote-controlled sex toys, but this book has already sparked curiosity and interest in conversations with my friends! If you read Invisible Women and were wondering ‘what can be done?’ then this book has answers. Bravo, Marina Gerner!" — Graham Allcott, bestselling author of How to Be a Productivity Ninja
"If the word ‘vagina’ makes you uncomfortable, then you can see the barriers facing women’s health. What Marina Gerner does so brilliantly is to counter that ick with innovations across femtech. A revolution driven by women’s ideas, businesses and investment is happening and this book shows you how." — Bec Evans, co-founder of Prolifiko and author of How to Have a Happy Hustle
"Energetic, thoroughly engaging reading… [Gerner’s] highly readable book offers hope for positive new ways of not only thinking and talking about female bodies but also improving health outcomes for women worldwide." — Kirkus Reviews
"In a world where women's health and pleasure have been sidelined, The Vagina Business is a rallying cry for change. This book will expand your mind, and make you rethink how you open your wallet." — Rena Martine, author of The Sex You Want: A Shameless Journey to Deep Intimacy, Honest Pleasure, and a Life You Love
"[The Vagina Business is an optimistic, readable account of a growing wave of ‘femtech’ innovations and start-ups…the book charts compellingly the difficulties female entrepreneurs face in securing investment, especially in ‘taboo’ areas, and issues like medical bias which hold trials back." — Financial Times
