The Year in Tech, 2021: The Insights You Need from Harvard Business Review

by Harvard Business Review, David Weinberger, Tomas Chamorro-Premuzic, Darrell K. Rigby, David Furlonger

Overview

A year of HBR's essential thinking on tech—all in one place.

From 5G networks to biometric marketing and from augmented reality to AI wearables, new technologies are reshaping business on the factory floor and in the C-suite. What should you and your company be doing now to take advantage of the new opportunities these technologies are creating—and avoid falling victim to disruption?

The Year in Tech 2021: The Insights You Need from Harvard Business Review will help you understand what the latest and most important tech innovations mean for your organization and how you can use them to compete and win in today's turbulent business environment.

Business is changing. Will you adapt or be left behind? Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues—blockchain, cybersecurity, AI, and more—each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow.

You can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas—and prepare you and your company for the future.

Product Details

ISBN-13:	9781633699076
Publisher:	Harvard Business Review Press
Publication date:	09/22/2020
Series:	HBR Insights Series
Pages:	192
Product dimensions:	5.40(w) x 8.10(h) x 0.60(d)

About the Author

Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, 12 international licensed editions, books from Harvard Business Review Press, and digital content and tools published on HBR.org, Harvard Business Review provides professionals around the world with rigorous insights and best practices to lead themselves and their organizations more effectively and to make a positive impact. Visit hbr.org. Follow @HarvardBiz on Twitter; find us on Facebook and LinkedIn.

You can find HBR at:
hbr.org
Twitter: @HarvardBiz
Facebook: @HBR
Instagram: @harvard_business_review

Table of Contents

Introduction: Embracing the Chaos of Life, Work, and Markets xi

Technology is revealing the world in a new way David Weinberger

Section 1 New Tech and the Evolving Consumer Experience

1 How Voice Assistants Could Change the Way We Shop 3

Opportunities and challenges for the fastest-growing technology since the smartphone. Kane Simms

2 Four Questions Retailers Need to Ask About Augmented Reality 15

Retailers have made huge investments, but beware tempting gadgets. Darrell K. Rigby Mikey Vu Asit Goel

Section 2 Working Better with Advanced Technologies

3 Building Ethical Al for Talent Management 25

Poorly designed algorithms will exacerbate hiring bias, not fix it Tomas Chamorro-Premuzic Frida Polli Ben Dattner

4 The Five Kinds of Blockchain Projects (and Which to Watch Out For) 35

Starting one because of FOMO is never a good idea David Furionger Christophe Uzureau

5 Learning to Work with Intelligent Machines 47

Tech is moving trainees away from learning opportunities and experts away from the action Matt Beane

Section 3 The Next Tech Trends in Business

6 5G's Potential, and Why Businesses Should Start Preparing for It 73

It's not just faster internet Omar Abbosh Larry Downes

7 Can Biometrics Predict a Viral Marketing Campaign? 83

Neurometrics help us get a clearer view into the minds of consumers Jacob L. H. Jones Matthew Gillespie Kelsey Libert

8 How Wearable Al Will Amplify Human Intelligence 95

New devices will be the primary means by which individuals interact with the world Lauren Golembiewski

9 The Era of Antisocial Social Media 105

The emergence of "digital campfires." Sara Wilson

Section 4 Big Tech, Big Problems

10 Why It's So Hard for Users to Control Their Data 121

Users' concerns aren't reflected in their behaviors Bhaskar Chakravorti

11 How to Safeguard Against Cyberattacks on Utilities 133

What we risk by not imagining the unknown Stuart Madnick

12 A Survival Guide for Startups in the Era of Tech Giants 145

Use the tech companies' strengths and size against them Thales S. Teixeira

About the Contributors 153

Index 159