This Is Marketing: You Can't Be Seen Until You Learn to See

by Seth Godin Narrated by Seth Godin

Overview

#1 Wall Street Journal Bestseller

Instant New York Times Bestseller

A game-changing approach to marketing, sales, and advertising.*

Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.

Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package.*This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.

Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels.*

No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:

* How to build trust and permission with your target market.
* The art of positioning--deciding not only who it's for, but who it's not for.
* Why the best way to achieve your goals is to help others become who they want to be.
* Why the old approaches to advertising and branding no longer work. *
* The surprising role of tension in any decision to buy (or not).
* How marketing is at its core about the stories we tell ourselves about our social status.

You can do work that matters for people who care. This book shows you the way.

Editorial Reviews

DECEMBER 2018 - AudioFile

If you’re acquainted with marketing guru Seth Godin’s work, this audiobook will sound familiar. That’s because it’s a synthesis of his key marketing concepts. But it’s far from just a rehash. Godin argues compellingly that most marketers still have a backwards approach to marketing. Give this audiobook just five minutes, and he’ll have you seeing the right way around. Godin has a deliberate, let-me-make-this-perfectly-clear delivery, which does indeed make him perfectly clear—and oddly riveting. Whether you’ve heard every one of his previous books or none at all—whether you’re a marketer, entrepreneur, or fundraiser—you’ll benefit from this cogent summary of Godin’s aspirational (in the best sense of that word) view of marketing. K.W. © AudioFile 2018, Portland, Maine

From the Publisher

"This Is Marketing is a very accessible way into Godin's thinking.... Godin writes in pacy, jargon-free prose and this book is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way." - The Financial Times 

DECEMBER 2018 - AudioFile

If you’re acquainted with marketing guru Seth Godin’s work, this audiobook will sound familiar. That’s because it’s a synthesis of his key marketing concepts. But it’s far from just a rehash. Godin argues compellingly that most marketers still have a backwards approach to marketing. Give this audiobook just five minutes, and he’ll have you seeing the right way around. Godin has a deliberate, let-me-make-this-perfectly-clear delivery, which does indeed make him perfectly clear—and oddly riveting. Whether you’ve heard every one of his previous books or none at all—whether you’re a marketer, entrepreneur, or fundraiser—you’ll benefit from this cogent summary of Godin’s aspirational (in the best sense of that word) view of marketing. K.W. © AudioFile 2018, Portland, Maine

Product Details

BN ID:	2940172139789
Publisher:	Penguin Random House
Publication date:	11/13/2018
Edition description:	Unabridged
Sales rank:	1,118,933

Read an Excerpt

Marketing is all around us. From your very first memories to the moment before you opened this book, you’ve been inundated by marketing. You learned to read from the logos on the side of the road, and you spend your time and your money in response to what marketers have paid to put in front of you. Marketing, more than a lake or a forest, is the landscape of our modern lives.
(Continues…)

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Excerpted from "This Is Marketing"
by .
Copyright © 2018 Seth Godin.
Excerpted by permission of Penguin Publishing Group.
All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.
Excerpts are provided by Dial-A-Book Inc. solely for the personal use of visitors to this web site.

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