Table of Contents
Preface ix
Introduction: The Beginning of the Shift xi
1 This Naked Mind: How and Why the Method Works 1
2 The Smoker or the Cigarette? Part 1: The Smoker 11
3 The Smoker or the Cigarette? Part 2: The Cigarette 15
4 Vaping: Making Nicotine Trendy Again 27
5 Is Smoking a Habit? 31
6 The Human Experience 37
7 Are We Really Smoking for the Taste? 45
8 The Impact 49
9 Is Breathing In Smoke Enjoyable? 57
10 We're Trapped: Cravings 63
11 Smoking Relieves Stress 75
12 The Driving Forces: Mental Resilience, Fading Affect Bias, and Ambition 81
13 Cutting Down and Substitutes 89
14 Smoking Helps Me Relax 101
15 Defining Addiction 107
16 Life as a Nicotine Addict 113
17 Smoking Helps Me Concentrate 117
18 Is Smoking Social? 123
19 Smoking Relieves Boredom 129
20 Why Quitting Is So Hard and Why Quitting Is So Easy 135
21 Self-Image 153
22 Is Vaping Safe? 163
23 Living a Naked Life in Our Society 171
24 The Secret to Quitting Smoking Happily and Easily 175
25 The Path to Freedom 191
26 Pay It Forward 199
Acknowledgments 203