Tomorrow's Capitalist: My Search for the Soul of Business
The Next Big Idea Club, Best Leadership Books of 2022

In an era of political and cultural extremism, America’s corporate leaders have emerged as the pragmatic center of a movement for social and economic progress.

The core tenets of a capitalist system that dominated the world for more than a century are being challenged as never before. Narratives about the failures of capitalism, the greed of the 1 percent, and the blindness of corporations to public need have made their mark and are driving change. These aren’t the superficial cosmetic fixes that generated so much cynicism in the past, but a revolution in the way corporations are imagined and run. 

Tomorrow’s Capitalist reveals how corporate CEOs—the ultimate pragmatists—realized that they could lose their “operating license” unless they tackle the fundamental issues of our time: climate, diversity and inclusion, and inequality and workforce opportunity. Responding to their employees and customers who are demanding corporate change, they have taken the lead in establishing the bold new principles of stakeholder capitalism, ensuring that for the first time in more than a half a century it is not just shareholders who have a say in how corporations are run.

Alan Murray vividly captures the zeitgeist of the real and compelling dynamic that is transforming much of the corporate world. 

1140137074
Tomorrow's Capitalist: My Search for the Soul of Business
The Next Big Idea Club, Best Leadership Books of 2022

In an era of political and cultural extremism, America’s corporate leaders have emerged as the pragmatic center of a movement for social and economic progress.

The core tenets of a capitalist system that dominated the world for more than a century are being challenged as never before. Narratives about the failures of capitalism, the greed of the 1 percent, and the blindness of corporations to public need have made their mark and are driving change. These aren’t the superficial cosmetic fixes that generated so much cynicism in the past, but a revolution in the way corporations are imagined and run. 

Tomorrow’s Capitalist reveals how corporate CEOs—the ultimate pragmatists—realized that they could lose their “operating license” unless they tackle the fundamental issues of our time: climate, diversity and inclusion, and inequality and workforce opportunity. Responding to their employees and customers who are demanding corporate change, they have taken the lead in establishing the bold new principles of stakeholder capitalism, ensuring that for the first time in more than a half a century it is not just shareholders who have a say in how corporations are run.

Alan Murray vividly captures the zeitgeist of the real and compelling dynamic that is transforming much of the corporate world. 

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Tomorrow's Capitalist: My Search for the Soul of Business

Tomorrow's Capitalist: My Search for the Soul of Business

Tomorrow's Capitalist: My Search for the Soul of Business

Tomorrow's Capitalist: My Search for the Soul of Business

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Overview

The Next Big Idea Club, Best Leadership Books of 2022

In an era of political and cultural extremism, America’s corporate leaders have emerged as the pragmatic center of a movement for social and economic progress.

The core tenets of a capitalist system that dominated the world for more than a century are being challenged as never before. Narratives about the failures of capitalism, the greed of the 1 percent, and the blindness of corporations to public need have made their mark and are driving change. These aren’t the superficial cosmetic fixes that generated so much cynicism in the past, but a revolution in the way corporations are imagined and run. 

Tomorrow’s Capitalist reveals how corporate CEOs—the ultimate pragmatists—realized that they could lose their “operating license” unless they tackle the fundamental issues of our time: climate, diversity and inclusion, and inequality and workforce opportunity. Responding to their employees and customers who are demanding corporate change, they have taken the lead in establishing the bold new principles of stakeholder capitalism, ensuring that for the first time in more than a half a century it is not just shareholders who have a say in how corporations are run.

Alan Murray vividly captures the zeitgeist of the real and compelling dynamic that is transforming much of the corporate world. 


Product Details

ISBN-13: 9781541789081
Publisher: PublicAffairs
Publication date: 05/10/2022
Pages: 256
Sales rank: 1,023,870
Product dimensions: 6.20(w) x 9.30(h) x 1.00(d)

About the Author

Alan Murray is CEO of Fortune Media. He oversees the business and editorial operations of the independent media company and is known for expanding its digital and conference franchises.  Murray also writes a closely-read daily newsletter, the Fortune CEO Daily.  Prior to joining Fortune in 2015, Murray led the rapid expansion of the Pew Research Center’s digital footprint as president of that organization.  Before that, Murray was at the Wall Street Journal for many years, serving as Deputy Managing Editor, Executive Editor Online, Washington Bureau Chief, and author of the Political Capital and Business columns. He served for several years as Washington bureau chief for CNBC, and cohost of the nightly show Capital Report.  He is the co-author of the classic Showdown at Gucci Gulch:  Lawmakers, Lobbyists, and the Unlikely Triumph of Tax Reform.
 

Table of Contents

Foreword: The Redesign Is Underway ix

Prologue: God and Manna 1

Part 1 Raising the Stakes

Chapter 1 The Big Change 13

Chapter 2 The Bastion Shakes 29

Chapter 3 Whiplash 45

Chapter 4 The COVID-19 Redemption 59

Part 2 What Do Stakeholders Want?

Chapter 5 An Empowered Workforce 75

Chapter 6 Innovation from Diversity 99

Chapter 7 Climate Commitment 117

Chapter 8 What's Good for the Community 137

Part 3 The Soul of a Corporation

Chapter 9 The Activist CEO 149

Chapter 10 The Purpose of Business 171

Chapter 11 The Accountable Era 191

Chapter 12 Confronting the Skeptics and the Critics 205

Acknowledgments 213

Notes 215

Index 223

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