Total Global Strategy / Edition 3

by George S. Yip, G. Tomas M. Hult

Overview

A uniquely integrated view of the global strategy issues facing firms today.

Written by the subject's leading academic authorities, this highly readable text (a student favorite) addresses the most challenging task faced by multinational companies–how to deal with globalization and the resulting need for globally integrated strategies.

The third edition–in addition to featuring new coauthor Tomas Hult–presents a complete rewrite of all chapters, a more integrated view of eBusiness and service issues, and a new slate of innovative, practical examples in the text and case vignettes.

Product Details

ISBN-13:	9780136089834
Publisher:	Pearson
Publication date:	09/29/2011
Edition description:	New Edition
Pages:	320
Product dimensions:	7.40(w) x 9.00(h) x 0.30(d)

Table of Contents

Chapter 1: Understanding Global Strategy

Chapter 2: Diagnosing Industry Globalization Potential

Chapter 3: Building Global Market Participation

Chapter 4: Designing Global Products and Services

Chapter 5: Locating Global Activities

Chapter 6: Creating Global Marketing

Chapter 7: Making Global Competitive Moves

Chapter 8: Building the Global Organization

Chapter 9: Regional Strategy

Chapter 10: Measuring Industry Drivers, Strategy Levers, Organization Factors, and Regional Focus

Chapter 11: Conducting a Global Strategy Analysis

Appendix: Worksheets for Evaluating Core Strategy