In a new updated volume, Tourism Marketing for Cities and Towns provides thorough and succinct coverage of place marketing theory specific to the tourism industry. It focuses on clearly explaining how to develop the branded destination with special emphasis on product analysis, promoting authenticity and, new to this edition, the use of social media to create the personalized experiences desired by visitors. In addition, it contains a wide range of international examples and perspectives from a large variety of different stakeholders, alongside discussion questions and strategic planning worksheets. This book provides both practical advice with real-world application and a theoretical background to the field as a whole.
Written in an engaging style, this book will be valuable reading for upper level students and business practitioners of Tourism, Marketing, Urban Studies, Business Management and Leisure Studies.
In a new updated volume, Tourism Marketing for Cities and Towns provides thorough and succinct coverage of place marketing theory specific to the tourism industry. It focuses on clearly explaining how to develop the branded destination with special emphasis on product analysis, promoting authenticity and, new to this edition, the use of social media to create the personalized experiences desired by visitors. In addition, it contains a wide range of international examples and perspectives from a large variety of different stakeholders, alongside discussion questions and strategic planning worksheets. This book provides both practical advice with real-world application and a theoretical background to the field as a whole.
Written in an engaging style, this book will be valuable reading for upper level students and business practitioners of Tourism, Marketing, Urban Studies, Business Management and Leisure Studies.
![Tourism Marketing for Cities and Towns: Using Social Media and Branding to Attract Tourists](http://img.images-bn.com/static/redesign/srcs/images/grey-box.png?v11.10.4)
Tourism Marketing for Cities and Towns: Using Social Media and Branding to Attract Tourists
262![Tourism Marketing for Cities and Towns: Using Social Media and Branding to Attract Tourists](http://img.images-bn.com/static/redesign/srcs/images/grey-box.png?v11.10.4)
Tourism Marketing for Cities and Towns: Using Social Media and Branding to Attract Tourists
262Hardcover(Revised)
Product Details
ISBN-13: | 9781138685185 |
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Publisher: | Taylor & Francis |
Publication date: | 03/03/2017 |
Edition description: | Revised |
Pages: | 262 |
Product dimensions: | 6.12(w) x 9.19(h) x (d) |