Toy Theory: Technology and Imagination in Play
A novel interpretation of the history and theory of technology from the perspective of toys, play, and play objects.

Toy Theory addresses the relationships between toys and technology in two distinct but overlapping ways: first, as underexamined cultural artifacts and behaviors with significant technical attributes and, second, as playful and toylike dimensions of technology at large. Seth Giddings sets out a “toy theory” of technology that emphasizes the speculative, the experimental, and noninstrumental in technological paradigms and argues that children’s playthings, rather than being the most ephemeral and inconsequential of technical devices, instead offer analytical and anthropological resources for understanding the materiality and imaginaries of technology over time.

After defining toy theory in general and conceptual terms, Giddings examines different types of toys to explore shifting relationships between the microcosmic symbolic or mimetic content, material and technical constitution, and modes of play of toys and toy-related artifacts, on the one hand, and prevailing, macrocosmic, technological paradigms and imaginaries, on the other. Taking a broad historical and genealogical view, Giddings traces contemporary postdigital toy and play culture to precedents from the neolithic through to the Enlightenment to consumer culture from the early nineteenth century to the present day.
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Toy Theory: Technology and Imagination in Play
A novel interpretation of the history and theory of technology from the perspective of toys, play, and play objects.

Toy Theory addresses the relationships between toys and technology in two distinct but overlapping ways: first, as underexamined cultural artifacts and behaviors with significant technical attributes and, second, as playful and toylike dimensions of technology at large. Seth Giddings sets out a “toy theory” of technology that emphasizes the speculative, the experimental, and noninstrumental in technological paradigms and argues that children’s playthings, rather than being the most ephemeral and inconsequential of technical devices, instead offer analytical and anthropological resources for understanding the materiality and imaginaries of technology over time.

After defining toy theory in general and conceptual terms, Giddings examines different types of toys to explore shifting relationships between the microcosmic symbolic or mimetic content, material and technical constitution, and modes of play of toys and toy-related artifacts, on the one hand, and prevailing, macrocosmic, technological paradigms and imaginaries, on the other. Taking a broad historical and genealogical view, Giddings traces contemporary postdigital toy and play culture to precedents from the neolithic through to the Enlightenment to consumer culture from the early nineteenth century to the present day.
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Toy Theory: Technology and Imagination in Play

Toy Theory: Technology and Imagination in Play

by Seth Giddings
Toy Theory: Technology and Imagination in Play

Toy Theory: Technology and Imagination in Play

by Seth Giddings

eBook

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Available for Pre-Order. This item will be released on November 5, 2024

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Overview

A novel interpretation of the history and theory of technology from the perspective of toys, play, and play objects.

Toy Theory addresses the relationships between toys and technology in two distinct but overlapping ways: first, as underexamined cultural artifacts and behaviors with significant technical attributes and, second, as playful and toylike dimensions of technology at large. Seth Giddings sets out a “toy theory” of technology that emphasizes the speculative, the experimental, and noninstrumental in technological paradigms and argues that children’s playthings, rather than being the most ephemeral and inconsequential of technical devices, instead offer analytical and anthropological resources for understanding the materiality and imaginaries of technology over time.

After defining toy theory in general and conceptual terms, Giddings examines different types of toys to explore shifting relationships between the microcosmic symbolic or mimetic content, material and technical constitution, and modes of play of toys and toy-related artifacts, on the one hand, and prevailing, macrocosmic, technological paradigms and imaginaries, on the other. Taking a broad historical and genealogical view, Giddings traces contemporary postdigital toy and play culture to precedents from the neolithic through to the Enlightenment to consumer culture from the early nineteenth century to the present day.

Product Details

ISBN-13: 9780262379007
Publisher: MIT Press
Publication date: 11/05/2024
Sold by: Penguin Random House Publisher Services
Format: eBook
Pages: 286

About the Author

Seth Giddings teaches postdigital culture and creative technologies at Winchester School of Art, University of Southampton. He is the author of Gameworlds: Virtual Media and Children’s Everyday Play and The New Media & Technocultures Reader and a coauthor of New Media: A Critical Introduction.

What People are Saying About This

From the Publisher

“The richness of this book’s media archaeological methods together with a solid understanding of current design cultures makes the reader think: Why did this book not exist already?”
—Jussi Parikka, Professor, Aarhus University
 
Toy Theory advances a fresh theoretical framework for toy analysis that promises to energize subsequent research on playthings and reveals how play has functioned as a vital driver of technological innovation.”
—Meredith A. Bak, Associate Professor of Childhood Studies, Rutgers University-Camden; author of Playful Visions

“Through centering toys in this fascinating and ambitious work, Giddings breathes fresh life into our understanding of play and, ultimately, technology.” 
—T. L. Taylor, Professor of Comparative Media Studies, MIT

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