Trade Show Secrets

by Traci Browne

Overview

This e-book is for Small Business Owners, Sales and Marketing Managers and anyone else who find themselves responsible for exhibiting at a trade show.

You may have worked in the booth at many trade shows but don’t know how everything behind the scenes work.
You may have had an unsuccessful previous experience and wonder what went wrong.
You may have a boss who expects you to deliver the world on a tiny village budget.
You may have gone way over budget at your last show and don’t know why.
You may think trade shows are a paid vacation for your sales staff and not worthwhile.
You may not know where to even begin.

Our e-book provides ”ANSWERS TO YOUR MOST IMPORTANT TRADE SHOW QUESTIONS” - it is the perfect place to start.

This e-book includes detailed information on the following:

Selecting the right show to exhibit
What size booth to use
Tips on buying a booth
How to budget for a show
How to navigate show paperwork
How to or not to work with unions
What you should not do when exhibiting
What to consider when choosing your staff
When to hire professional booth staffers
What to consider when choosing a give-away or premium item
How to handle competition at the show
What to put on your booth graphics
How to avoid mistakes and handle the unexpected
Make sense of complicated shipping rules
Why is everything so expensive
How much should you should pay for a booth
How to handle angry customers
How to get visitors to remember you
How to maintain enthusiasm before during and after the show

Product Details

BN ID:	2940148616689
Publisher:	Traci Browne
Publication date:	08/29/2013
Sold by:	Barnes & Noble
Format:	eBook
File size:	101 KB

About the Author

I am a conference and trade show geek. But I also have a passion for marketing and ROI. Put those two together and you end up with someone who won’t settle for the status quo when it comes to meetings, conferences and trade shows. Unless the producer, the sponsors and the attendees are getting maximum value from the event, it’s just not good enough.

Don’t tell me B2B is boring…B2B is where the best creativity lies. I love the opportunities to connect with customers face-to-face that trade shows provide companies both large and small. And how exciting is it when a group of people with a common interest all gather together and a conference is born.


Traci Browne started her career in IT where she discovered a passion for documentation. Yes, that’s right…her moments of zen were when she was documenting system policies and procedures. Soon her bosses figured out she was very good at communicating ideas and concepts in a clear and concise way and the CIOs began asking her to create the communications that would go out to the company. Traci had a gift for persuasion and could turn an angry mob into a group of users who were practically 100 percent behind new IT implementations.

She transferred her ability to foster communication between departments to the trade show and meetings industry where clients included major pharmaceutical, biotech and medical device companies. After all…trade shows are all about communication and persuasion face to face.

She spent years teaching exhibitors how to get more from their trade show marketing dollars and taught show producers how to structure their shows to make their sponsors and exhibitors happier. Then she began doing it for her own shows and conferences as Red Cedar Events and as a partner in Live Well Expos. She produced for profit conferences and trade shows in various different business sectors and both B2B and B2C events and shows.

But she had little time for her passion which was writing. So, she phased out her shows and conferences and is back to using her skills as a writer full time.