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Transformation Through Global Value Chains: Taking Advantage of Business Synergies in the United States and China
China is inevitably becoming a giant in the world economy. All international companies in the United States have a presence in China, and many international Chinese companies have a presence in the United States. These companies face complex challenges in their global value chain: strategy, sales and marketing, supply chain management, information technology, and production. This book examines case studies from companies who have successfully navigated this new market environment. The book starts with strategy as a fundamental stage in the value chain. It then proceeds to explore globalization of sales and marketing, logistics and supply chain challenges of supporting global operations, necessary changes to the IT system capabilities as firms begin to address new markets, and finally, efficient and competitive production processes. The book will be valuable to managers who are looking for tools that have been used successfully by industry leaders, as well as to instructors who would like to use real-world practice to educate future managers and decision makers.

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Transformation Through Global Value Chains: Taking Advantage of Business Synergies in the United States and China
China is inevitably becoming a giant in the world economy. All international companies in the United States have a presence in China, and many international Chinese companies have a presence in the United States. These companies face complex challenges in their global value chain: strategy, sales and marketing, supply chain management, information technology, and production. This book examines case studies from companies who have successfully navigated this new market environment. The book starts with strategy as a fundamental stage in the value chain. It then proceeds to explore globalization of sales and marketing, logistics and supply chain challenges of supporting global operations, necessary changes to the IT system capabilities as firms begin to address new markets, and finally, efficient and competitive production processes. The book will be valuable to managers who are looking for tools that have been used successfully by industry leaders, as well as to instructors who would like to use real-world practice to educate future managers and decision makers.

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Transformation Through Global Value Chains: Taking Advantage of Business Synergies in the United States and China

Transformation Through Global Value Chains: Taking Advantage of Business Synergies in the United States and China

Transformation Through Global Value Chains: Taking Advantage of Business Synergies in the United States and China

Transformation Through Global Value Chains: Taking Advantage of Business Synergies in the United States and China

Overview

China is inevitably becoming a giant in the world economy. All international companies in the United States have a presence in China, and many international Chinese companies have a presence in the United States. These companies face complex challenges in their global value chain: strategy, sales and marketing, supply chain management, information technology, and production. This book examines case studies from companies who have successfully navigated this new market environment. The book starts with strategy as a fundamental stage in the value chain. It then proceeds to explore globalization of sales and marketing, logistics and supply chain challenges of supporting global operations, necessary changes to the IT system capabilities as firms begin to address new markets, and finally, efficient and competitive production processes. The book will be valuable to managers who are looking for tools that have been used successfully by industry leaders, as well as to instructors who would like to use real-world practice to educate future managers and decision makers.

Product Details

ISBN-13: 9780804754828
Publisher: Stanford University Press
Publication date: 09/04/2007
Edition description: 1
Pages: 360
Product dimensions: 6.00(w) x 9.00(h) x 1.20(d)

About the Author

Behnam Tabrizi is Consulting Professor in the Department of Management Science and Engineering at Stanford University. His article in Administrative Science Quarterly, co-authored with Kathy Eisenhardt, won the 2001 Award for Scholarly Contribution for a paper that had the greatest influence on subsequent theory and research in the field of management. He has also published articles in Harvard Business Review. As a frequent traveler to China in recent years, Tabrizi has worked with more than 300 CEOs of the largest private and public Chinese companies on their corporate transformation. He has been featured in China Daily and on BBC and C-SPAN. Mitchell M. Tseng is Professor in the Department of Industrial Engineering and Engineering Management at Hong Kong University of Science and Technology (HKUST), and Director of the Advanced Manufacturing Institute. He coedited (with Frank T. Piller) The Customer Centric Enterprise: Advances in Mass Customization and Personalization (2003). Tseng has held senior management positions at Xerox and Digital Equipment Corporation and faculty positions at University of Illinois at Urbana-Champaign and Massachusetts Institute of Technology.

Table of Contents


Preface     vii
Acknowledgments     xiii
Strategy     1
PCH China     3
Lil Lawton and International Expansion     22
The Kano Method     49
Sales and Marketing     51
Case: HKS Products Limited U.S.A.     53
Supply Chain Management and Logistics     59
Garment Retailer     62
PCH China     110
Information Technology     152
GTP     155
ABC     184
Manufacturing     234
The Esquel Group-Applications of RFID in Spinning Mill Production Planning     236
The Esquel Group-Production Wastage Forecasting     270
Sterling     305
Processes at Sterling and Southfield     318
Notes     323
Index     329
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